{"version":"1.0","provider_name":"UM JAPAN","provider_url":"https:\/\/jp.umww.com\/en\/","author_name":"shajibur.rahman@interpublic.com","author_url":"https:\/\/jp.umww.com\/en\/author\/shajibur-rahmaninterpublic-com\/","title":"Curious About Influencer Marketing - UM JAPAN","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"DQAiZhijMn\"><a href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/curious-about-influencer-marketing-2\/\">Curious About Influencer Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/jp.umww.com\/en\/thought-leadership\/curious-about-influencer-marketing-2\/embed\/#?secret=DQAiZhijMn\" width=\"600\" height=\"338\" title=\"&#8220;Curious About Influencer Marketing&#8221; &#8212; UM JAPAN\" data-secret=\"DQAiZhijMn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/jp.umww.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"At UM we\u2019re constantly curious about how messages spread among people. It\u2019s what lies at the core of our strategic thinking. One of the most well documented models for this is Influencer Marketing \u2013 where we target the core audience by focusing on a small number of key individuals rather than the audience as a whole.\u00a0"}