{"id":1001,"date":"2015-05-08T06:36:24","date_gmt":"2015-05-08T06:36:24","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-hong-kong-triumphs-at-mtr-awards\/"},"modified":"2018-01-17T19:03:28","modified_gmt":"2018-01-17T19:03:28","slug":"um-hong-kong-triumphs-at-mtr-awards","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-hong-kong-triumphs-at-mtr-awards\/","title":{"rendered":"UM Hong Kong Triumphs at MTR Awards"},"content":{"rendered":"<p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/I3jDuykNjbw\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>UM Hong Kong has won top honors at MTR\u2019s Best of the Best Awards 2014, taking both Platinum and Gold awards in two categories.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\">Best of the Best Use of Media<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Platinum \u2013 <em>Go Goal Can<\/em> for Coca-Cola<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\">Best of the Best Poster Campaign<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Gold \u2013 <em>Go Goal Can<\/em> for Coca-Cola<\/span><\/p>\n<p>UM Hong Kong\u2019s <em>Go Goal Can<\/em> campaign for Coke ahead of FIFA World Cup, sought to cut through clutter and spark conversations among football and non-football fans through fun questions. To expand the conversation across all media, the campaign utilized integrated planning via OOH, TVC, mobile and social.<\/p>\n<p>Since 2002, MTR and JCDecaux have presented the Best of the Best Awards to celebrate distinguished achievements and creative excellence in MTR advertising. As a popular mode of mass transit in Hong Kong, MTR connects over five million commuters from across the city each day. JCDecaux is the market leader in outdoor advertising sales in Hong Kong, focusing exclusively on outdoor advertising.<\/p>\n<p>Congratulations to team Hong Kong!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Hong Kong has won top honors at MTR\u2019s Best of the Best Awards 2014, taking both Platinum and Gold awards in two categories.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Hong Kong Triumphs at MTR Awards - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-hong-kong-triumphs-at-mtr-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Hong Kong Triumphs at MTR Awards - 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