{"id":1013,"date":"2015-05-22T06:36:38","date_gmt":"2015-05-22T06:36:38","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/technology-informs-cannes-creative-nexus-ums-cohen\/"},"modified":"2018-01-17T18:59:44","modified_gmt":"2018-01-17T18:59:44","slug":"technology-informs-cannes-creative-nexus-ums-cohen","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/technology-informs-cannes-creative-nexus-ums-cohen\/","title":{"rendered":"Technology Informs Cannes\u2019 \u2018Creative Nexus’: UM\u2019s Cohen"},"content":{"rendered":"

By Robert Andrews<\/a><\/p>\n

Do technology and creativity mix? They do if you are attending this year\u2019s Cannes Lions International Festival of Creativity<\/a>.<\/p>\n

\u201cCannes has evolved over the last couple of years to be this nexus of creativity,\u201dUniversal McCann<\/a> chief investment officer David Cohen<\/a> tells Beet.TV in this video interview. \u201cNow we\u2019re seeing an influx of technology and data partners, which is representative of what\u2019s going on in the marketplace.\u201d<\/p>\n

But those things are not oil and water, according to McCann: \u201cThe best creative is informed by tremendous insights based on people, generated by data and technology.\u00a0We\u2019re human beings who like listening to, telling and entertained by stories.\u00a0The best stories are on display at the Palais.\u201d<\/p>\n

Lions is recognizing the role of technology by staging\u00a0Lions Innovation<\/a>, an in-conference track on the collision of tech and creativity.<\/p>\n

We interviewed Cohen\u00a0as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull. \u00a0 Please visit this page for additional segments<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Do technology and creativity mix? 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