{"id":10154,"date":"2024-06-04T19:56:43","date_gmt":"2024-06-04T19:56:43","guid":{"rendered":"http:\/\/localhost:10081\/?p=10154"},"modified":"2024-06-21T19:57:52","modified_gmt":"2024-06-21T19:57:52","slug":"ai-search-platform-perplexity-names-um-media-aor","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ai-search-platform-perplexity-names-um-media-aor\/","title":{"rendered":"AI search platform Perplexity names UM media AOR"},"content":{"rendered":"<p>Generative AI search platform Perplexity has appointed IPG Mediabrands\u2019 UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday.<\/p>\n<p>UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company\u2019s plans to launch an ads business, said Chad Stoller, global chief innovation officer at UM.<\/p>\n<p>Conversations between the two quickly evolved from questions about Perplexity\u2019s advertising products to hypotheticals about how they could work together.<\/p>\n<p>\u201cOn one of our first calls\u2026we had on our head of investment, and we went right from working from an insight to building an activation around it,\u201d Stoller said.<\/p>\n<p>Read more in <a href=\"https:\/\/www.campaignlive.com\/article\/ai-search-platform-perplexity-names-um-media-aor\/1875501\">Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI search platform Perplexity has appointed IPG Mediabrands\u2019 UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company\u2019s plans to launch an ads business, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-10154","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI search platform Perplexity names UM media AOR - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ai-search-platform-perplexity-names-um-media-aor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI search platform Perplexity names UM media AOR - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Generative AI search platform Perplexity has appointed IPG Mediabrands\u2019 UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company\u2019s plans to launch an ads business, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ai-search-platform-perplexity-names-um-media-aor\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T19:56:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-21T19:57:52+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ai-search-platform-perplexity-names-um-media-aor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ai-search-platform-perplexity-names-um-media-aor\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"AI search platform Perplexity names UM media AOR\",\"datePublished\":\"2024-06-04T19:56:43+00:00\",\"dateModified\":\"2024-06-21T19:57:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ai-search-platform-perplexity-names-um-media-aor\\\/\"},\"wordCount\":128,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ai-search-platform-perplexity-names-um-media-aor\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ai-search-platform-perplexity-names-um-media-aor\\\/\",\"name\":\"AI search platform Perplexity names UM media AOR - 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