{"id":10203,"date":"2024-07-24T14:11:28","date_gmt":"2024-07-24T14:11:28","guid":{"rendered":"http:\/\/localhost:10081\/?p=10203"},"modified":"2024-08-05T14:12:49","modified_gmt":"2024-08-05T14:12:49","slug":"kara-osborne-can-you-have-a-client-for-life","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/kara-osborne-can-you-have-a-client-for-life\/","title":{"rendered":"Kara Osborne: Can you have a client for life?"},"content":{"rendered":"<p><em>Clients seem to change agencies with alarming regularity, but, says UM\u2019s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties.<\/em><\/p>\n<p>Despite the prevailing trend of client churn, some agency-client relationships have demonstrated remarkable longevity. The partnership between AMV and Sainsbury\u2019s lasted 40 years, and even this was eclipsed by the 75 years Ford spent with WPP.<\/p>\n<p>Generally, media agency contracts are much shorter-term, spanning three to five years. This means churn is often driven by routine reviews mandated by procurement teams, which makes it essential that agencies consistently demonstrate exceptional value if they hope to extend client relationships beyond the typical cycle.<\/p>\n<p>Read more on <a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/can-you-have-a-client-for-life\/6747\">WARC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clients seem to change agencies with alarming regularity, but, says UM\u2019s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties. Despite the prevailing trend of client churn, some agency-client relationships have demonstrated remarkable longevity. The partnership between AMV and Sainsbury\u2019s lasted 40 years, and even [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10203","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kara Osborne: Can you have a client for life? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/kara-osborne-can-you-have-a-client-for-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kara Osborne: Can you have a client for life? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Clients seem to change agencies with alarming regularity, but, says UM\u2019s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties. Despite the prevailing trend of client churn, some agency-client relationships have demonstrated remarkable longevity. The partnership between AMV and Sainsbury\u2019s lasted 40 years, and even [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/kara-osborne-can-you-have-a-client-for-life\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-24T14:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T14:12:49+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/kara-osborne-can-you-have-a-client-for-life\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/kara-osborne-can-you-have-a-client-for-life\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Kara Osborne: Can you have a client for life?\",\"datePublished\":\"2024-07-24T14:11:28+00:00\",\"dateModified\":\"2024-08-05T14:12:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/kara-osborne-can-you-have-a-client-for-life\\\/\"},\"wordCount\":125,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/kara-osborne-can-you-have-a-client-for-life\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/kara-osborne-can-you-have-a-client-for-life\\\/\",\"name\":\"Kara Osborne: Can you have a client for life? 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