{"id":10206,"date":"2024-07-17T14:19:43","date_gmt":"2024-07-17T14:19:43","guid":{"rendered":"http:\/\/localhost:10081\/?p=10206"},"modified":"2024-08-05T14:21:28","modified_gmt":"2024-08-05T14:21:28","slug":"ben-tuff-out-of-home-makes-a-comeback-in-apac","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ben-tuff-out-of-home-makes-a-comeback-in-apac\/","title":{"rendered":"Ben Tuff: Out-of-Home Makes a Comeback in APAC"},"content":{"rendered":"

Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC\u2019s Ben Tuff.<\/em><\/p>\n

As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared.<\/p>\n

With the drivers of such diktats of doom now in significant reverse, and even more so in APAC \u2013 where in some markets, the \u201cwork-from-home\u201d phenomenon barely even happened, or home or cultural circumstances accelerated the reversal \u2013 the future of OOH media has never looked more promising.<\/p>\n

Read Ben’s full piece in Branding in Asia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC\u2019s Ben Tuff. As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared. […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10206","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nBen Tuff: Out-of-Home Makes a Comeback in APAC - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ben-tuff-out-of-home-makes-a-comeback-in-apac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben Tuff: Out-of-Home Makes a Comeback in APAC - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC\u2019s Ben Tuff. 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