{"id":10207,"date":"2024-07-09T14:21:56","date_gmt":"2024-07-09T14:21:56","guid":{"rendered":"http:\/\/localhost:10081\/?p=10207"},"modified":"2024-08-05T14:26:19","modified_gmt":"2024-08-05T14:26:19","slug":"natasha-murray-how-premium-brands-can-survive-the-bargain-hunting-era","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/natasha-murray-how-premium-brands-can-survive-the-bargain-hunting-era\/","title":{"rendered":"Natasha Murray: How premium brands can survive the bargain-hunting era"},"content":{"rendered":"<p>It\u2019s human nature to seek out the best\u00a0prices. The days when consumers felt embarrassed about bargain hunting are long gone. Now, thriftiness\u00a0\u2013 no matter how much money we might have\u00a0\u2013 is a badge of honour and a key driver of advocacy.<\/p>\n<p>These attitudes and behaviours have been normalised, no doubt, by the rise of price comparison websites, and then amplified by the\u00a0cost of living crisis, an unstable\u00a0economy, and a volatile political climate. Consequently, for food and drink brands, delivering value alongside volume is becoming a growing concern.<\/p>\n<p>The even bigger issue, however, is whether premium brands can prevail under such conditions, or whether they need to endlessly rely on discounts to attract customers.<\/p>\n<p>Read Natasha&#8217;s full piece in <a href=\"https:\/\/www.thegrocer.co.uk\/fmcg-prices-and-promotions\/how-premium-brands-can-survive-the-bargain-hunting-era\/693186.article\">The Grocer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s human nature to seek out the best\u00a0prices. The days when consumers felt embarrassed about bargain hunting are long gone. Now, thriftiness\u00a0\u2013 no matter how much money we might have\u00a0\u2013 is a badge of honour and a key driver of advocacy. These attitudes and behaviours have been normalised, no doubt, by the rise of price [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10207","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natasha Murray: How premium brands can survive the bargain-hunting era - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/natasha-murray-how-premium-brands-can-survive-the-bargain-hunting-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natasha Murray: How premium brands can survive the bargain-hunting era - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"It\u2019s human nature to seek out the best\u00a0prices. 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