{"id":10258,"date":"2024-09-12T14:16:03","date_gmt":"2024-09-12T14:16:03","guid":{"rendered":"http:\/\/localhost:10081\/?p=10258"},"modified":"2024-09-19T14:18:21","modified_gmt":"2024-09-19T14:18:21","slug":"its-bts-best-of-the-best-media-agency-new-business-whizzes","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/its-bts-best-of-the-best-media-agency-new-business-whizzes\/","title":{"rendered":"It\u2019s B&T\u2019s Best Of The Best Media Agency New Business Whizzes!"},"content":{"rendered":"

If B&T had a cent for every time someone had said to us that it\u2019s an \u201cinteresting\u201d time to be in media, we wouldn\u2019t be rich, but we\u2019d have at least $10.<\/em><\/p>\n

Channels are exploding and audiences are more slippery than ever. But at the same time, clients are demanding improved results with the same budget as last year or, even worse, lower.<\/p>\n

It\u2019s tough out there. But not for these 10 new business bosses. They\u2019re ensuring their agencies are getting the lion\u2019s share of the accounts coming to market. And there have been some very big moves this year, at both global and local levels. These 10 are the people out there winning those pitches and delivering results for their agencies.<\/p>\n

…<\/p>\n

Raj Gupta, chief strategy and growth officer, UM<\/p>\n

Gupta joined UM in 2019 after spending a whopping 18 years with MEC (merged with Maxus in 2017 to create Wavemaker), first as the chief strategy officer and adding growth to his remit in 2022. And, frankly, UM has had year to remember in 2024.\u00a0In May, it won the $217 million-rated global Levi\u2019s account<\/a>. Then in August, the agency had an enviable double-whammy of wins.<\/p>\n

Read more on B&T<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If B&T had a cent for every time someone had said to us that it\u2019s an \u201cinteresting\u201d time to be in media, we wouldn\u2019t be rich, but we\u2019d have at least $10. Channels are exploding and audiences are more slippery than ever. But at the same time, clients are demanding improved results with the same […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-10258","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"\nIt\u2019s B&T\u2019s Best Of The Best Media Agency New Business Whizzes! - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/its-bts-best-of-the-best-media-agency-new-business-whizzes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s B&T\u2019s Best Of The Best Media Agency New Business Whizzes! - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"If B&T had a cent for every time someone had said to us that it\u2019s an \u201cinteresting\u201d time to be in media, we wouldn\u2019t be rich, but we\u2019d have at least $10. 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