{"id":10269,"date":"2024-09-13T17:05:00","date_gmt":"2024-09-13T17:05:00","guid":{"rendered":"http:\/\/localhost:10081\/?p=10269"},"modified":"2024-09-26T17:06:44","modified_gmt":"2024-09-26T17:06:44","slug":"dan-chapman-llego-la-hora-de-oponerse-a-lo-insipido","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/dan-chapman-llego-la-hora-de-oponerse-a-lo-insipido\/","title":{"rendered":"Dan Chapman: Lleg\u00f3 la hora de oponerse a lo ins\u00edpido"},"content":{"rendered":"<div class=\"clearfix m_bottom_15\">\n<p>Para la IA resulta dif\u00edcil retroceder en el aprendizaje o dejar de mutar. Esto se torna problem\u00e1tico porque si t\u00fa no logras establecer una diferencia en el presente, esto perjudicar\u00e1 a tu marca en el d\u00eda de ma\u00f1ana, escribe Dan Chapman Global Chief Strategy Officer de UM en la columna que compartimos a continuaci\u00f3n.<\/p>\n<p>El mundo corporativo se ha obsesionado con la IA y con toda raz\u00f3n. Las empresas que resaltan por sus capacidades de IA tienden a obtener mejores resultados en la bolsa, atraen la confianza en su potencial de inversi\u00f3n futura y se las considera como m\u00e1s &#8220;innovadoras&#8221;.<\/p>\n<\/div>\n<p>Algunos sostienen que la automatizaci\u00f3n potenciada por la IA impulsar\u00e1 las eficiencias, lo cual es absolutamente cierto, lo que representa un espacio donde las marcas pueden depositar sus esperanzas. Pero sin un profundo conocimiento humano del mix, esto podr\u00eda terminar siendo un detrimento para la eficacia del marketing.<\/p>\n<p>Read more in <a href=\"https:\/\/www.latinspots.com\/sp\/noticia\/dan-chapman-lleg-la-hora-de-oponerse-a-lo-inspido\/71216\">LatinSpots<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para la IA resulta dif\u00edcil retroceder en el aprendizaje o dejar de mutar. Esto se torna problem\u00e1tico porque si t\u00fa no logras establecer una diferencia en el presente, esto perjudicar\u00e1 a tu marca en el d\u00eda de ma\u00f1ana, escribe Dan Chapman Global Chief Strategy Officer de UM en la columna que compartimos a continuaci\u00f3n. El [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10269","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dan Chapman: Lleg\u00f3 la hora de oponerse a lo ins\u00edpido - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/dan-chapman-llego-la-hora-de-oponerse-a-lo-insipido\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dan Chapman: Lleg\u00f3 la hora de oponerse a lo ins\u00edpido - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Para la IA resulta dif\u00edcil retroceder en el aprendizaje o dejar de mutar. Esto se torna problem\u00e1tico porque si t\u00fa no logras establecer una diferencia en el presente, esto perjudicar\u00e1 a tu marca en el d\u00eda de ma\u00f1ana, escribe Dan Chapman Global Chief Strategy Officer de UM en la columna que compartimos a continuaci\u00f3n. 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