{"id":1077,"date":"2015-08-20T06:37:43","date_gmt":"2015-08-20T06:37:43","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/lodestar-um-to-lead-helpchats-media-mandate\/"},"modified":"2018-01-18T16:56:29","modified_gmt":"2018-01-18T16:56:29","slug":"lodestar-um-to-lead-helpchats-media-mandate","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/lodestar-um-to-lead-helpchats-media-mandate\/","title":{"rendered":"Lodestar UM to Lead Helpchat\u2019s Media Mandate"},"content":{"rendered":"

By exchange4media News Service<\/span> \u00a0<\/a><\/p>\n

Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Mediabrands, India to lead its media mandate in the country. The win comes post a multi-agency pitch. The current mandate for the agency spans across all affiliate media services including Print, Radio, Digital and OOH.<\/p>\n

Kali Shukla, VP. Marketing, Helpchat said, \u201cWe evaluated several agencies on various parameters and finally decided to go ahead with Lodestar because of their sound strategy and approach, buying efficiency and ability to innovate. Also, Lodestar Bangalore has a head start and expertise in its understanding of e-commerce and the Internet service ecosystem by virtue of handling multiple brands operating in a similar space.\u201d<\/p>\n

Nandini Dias, CEO, Lodestar UM adds, \u201cWe went ahead with a simple yet compelling strategy rooted in consumer insight for Helpchat. Lodestar UM has always believed that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience, being media agnostic.\u201d<\/span><\/span><\/p>\n

The appointment of Lodestar UM is a part of Helpchat\u2019s larger objective of strengthening its brand visibility and recall across geographies. It has recently repositioned itself as a personal assistant app that lets you get more things done with its brand promise of \u201cDo more by doing less\u201d. Firmly embedding its market position in the consumer mindscape will be central to Helpchat\u2019s brand building and media initiatives.<\/p>\n

Helpchat (formerly known as Akosha) is the personal assistant app that helps you get more things done.<\/p>\n","protected":false},"excerpt":{"rendered":"

Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Mediabrands, India to lead its media mandate in the country. The win comes post a multi-agency pitch. The current mandate for the agency spans across all affiliate media services including Print, Radio, Digital and OOH.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nLodestar UM to Lead Helpchat\u2019s Media Mandate - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/lodestar-um-to-lead-helpchats-media-mandate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lodestar UM to Lead Helpchat\u2019s Media Mandate - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Mediabrands, India to lead its media mandate in the country. 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