{"id":1090,"date":"2015-09-28T06:37:56","date_gmt":"2015-09-28T06:37:56","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-gold-at-festival-of-media-latam\/"},"modified":"2017-12-28T00:00:27","modified_gmt":"2017-12-28T00:00:27","slug":"um-wins-gold-at-festival-of-media-latam","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-wins-gold-at-festival-of-media-latam\/","title":{"rendered":"UM Wins Gold at Festival of Media LATAM"},"content":{"rendered":"<p>UM Puerto Rico took home two more honors at the recently-held Festival of Media LATAM Awards for <em>Chic Chat with L\u2019OREAL Paris<\/em>. The San Juan team was awarded Gold in the Best Engagement Strategy category and \u00a0Bronze for Best Use of Mobile.<\/p>\n<p>Created for L\u2019OREAL, <em>Chic Chat<\/em> is a free service via the popular app, WhatsApp, where L\u2019OREAL Paris beauty experts can speak directly to the customer during the most critical point of sale \u2013 when they\u2019re in the beauty aisle. The customer only has to add the phone number to their WhatsApp chat to commence talking to a live person, in real time.<\/p>\n<p>The eight-week pilot program resulted in a three percent lift in sales and proved so successful that L\u2019OREAL has extended it indefinitely.<\/p>\n<p>The Festival of Media LATAM Awards are a platform for celebrating innovation and creativity. Entries come from across the region and are judged by a panel of senior industry experts.<\/p>\n<p>Congratulations Puerto Rico!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Puerto Rico took home two more honors at the recently-held Festival of Media LATAM Awards for Chic Chat with L\u2019OREAL Paris. The San Juan team was awarded Gold in the Best Engagement Strategy category and \u00a0Bronze for Best Use of Mobile.<\/p>\n","protected":false},"author":44,"featured_media":1512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Wins Gold at Festival of Media LATAM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-gold-at-festival-of-media-latam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins Gold at Festival of Media LATAM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM Puerto Rico took home two more honors at the recently-held Festival of Media LATAM Awards for Chic Chat with L\u2019OREAL Paris. 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