{"id":1093,"date":"2015-10-09T06:37:59","date_gmt":"2015-10-09T06:37:59","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-omma-award-for-variety-homepage-takeover\/"},"modified":"2018-01-18T16:02:08","modified_gmt":"2018-01-18T16:02:08","slug":"um-wins-omma-award-for-variety-homepage-takeover","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-omma-award-for-variety-homepage-takeover\/","title":{"rendered":"UM Wins OMMA Award for Variety Homepage Takeover"},"content":{"rendered":"

By\u00a0Jacob Bryant<\/a><\/p>\n

\u00a0In collaboration with Variety<\/em> and Wieden+Kennedy, UM<\/a> has been awarded the 2015 Online Marketing Media & Advertising Award for best homepage takeover.<\/div>\n

Variety<\/em>, UM and Wieden+Kennedy\u2019s creative teams designed a homepage that merged media and editorial for a visual experience on a customized homepage.<\/p>\n

The takeover, called \u201cThe History of Innovation,\u201d saw 50 of the most seminal news stories in entertainment from the 1960s to the present, paired with Sony products that were from the same era. It offered a visual story on Sony\u2019s product history and how it aligned with the biggest entertainment news of the given time.<\/p>\n

One headline read \u201cTitanic Sails to All-Time Box Office Records,’\u201d which was paired with an ad promotion for the Wega Series High-Definition Television.<\/p>\n

\u201cWe\u2019re proud to be a part of this unique and innovative digital campaign with Sony Consumer Electronics,\u201d Variety.com editor<\/a> Stuart Oldham said. \u201cVariety.com is always looking for new partners and working with the brilliant minds at Wieden+Kennedy and UM was truly a pleasure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In collaboration with Variety and Wieden+Kennedy, UM has been awarded the 2015 Online Marketing Media & Advertising Award for best homepage takeover.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Wins OMMA Award for Variety Homepage Takeover - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-omma-award-for-variety-homepage-takeover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins OMMA Award for Variety Homepage Takeover - 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