{"id":1100,"date":"2015-12-09T06:38:07","date_gmt":"2015-12-09T06:38:07","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-labs-brings-the-internet-of-evrythng\/"},"modified":"2018-01-18T15:50:22","modified_gmt":"2018-01-18T15:50:22","slug":"um-labs-brings-the-internet-of-evrythng","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/um-labs-brings-the-internet-of-evrythng\/","title":{"rendered":"UM Labs brings the Internet of EVRYTHNG"},"content":{"rendered":"

UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs. This partnership with the world\u2019s leading IoT Smart Products Platform focuses on offering our clients a dynamic media extension to drive customer engagement and action through an \u201calways on\u201d approach through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes, EPC, image recognition and beacons. This will transform how our clients\u2019 products talk to their consumers, bringing innovation and a multitude of engagement with the consumer, data divinity, and a way better understanding of post purchase wants.<\/p>\n

Headed by Rasha Rteil, UM Labs accelerates the adoption of \u2018 The Next Thing In Media\u2019 through a showcase of technology partnerships, which then entails injecting innovation across brands and proposing emerging technology solutions to enhance the customer journey. Uniquely positioned in a global media agency, the Labs\u2019 aim from this 1st<\/sup> media and IoT partnership in the region with EVRYTHNG is to bring more innovation to UM MENA\u2019s partners by creating the most vibrant and efficient media space. \u201cWhat better way to do that than transforming the actual product into its own media channel?\u201d said Rteil. <\/em><\/p>\n

EVRYTHNG is the leading Internet of Things Smart Products Platform that connects any consumer product to the Web using any connectivity technologies or networking protocols, and manages real-time smart product data to drive applications. The company works with the world\u2019s leading consumer product manufacturers\u00a0 to manage billions\u00a0of intelligent\u00a0online\u00a0identities and will now be available in the Middle East to support UM\u2019s clients by delivering real-time interactive experiences and new data when products are connected to their platform.<\/p>\n

Niall Murphy, Founder and CEO of EVRYTHNG said, \u201cInnovation in technology is making it possible for everyday products to generate data and play a direct role delivering digital services and applications to consumers. This is a revolution enabling brands to connect directly with their customers through their products, gather insights in real time to make their supply chains smarter, and drive a new level of product performance and operations using real-time data intelligence. We\u2019re thrilled to be working with UM Labs to bring these innovation capabilities to brands.\u201d<\/p>\n

 <\/p>\n

For further information and queries, please contact:<\/strong><\/p>\n

Komal Bajaj<\/p>\n

Marketing & Communications Director, UM MENA<\/p>\n

kbajaj@ummena.com<\/a><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nUM Labs brings the Internet of EVRYTHNG - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/um-labs-brings-the-internet-of-evrythng\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Labs brings the Internet of EVRYTHNG - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/press-releases\/um-labs-brings-the-internet-of-evrythng\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-09T06:38:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T15:50:22+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-labs-brings-the-internet-of-evrythng\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-labs-brings-the-internet-of-evrythng\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Labs brings the Internet of EVRYTHNG\",\"datePublished\":\"2015-12-09T06:38:07+00:00\",\"dateModified\":\"2018-01-18T15:50:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-labs-brings-the-internet-of-evrythng\\\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-labs-brings-the-internet-of-evrythng\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-labs-brings-the-internet-of-evrythng\\\/\",\"name\":\"UM Labs brings the Internet of EVRYTHNG - 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