{"id":1110,"date":"2016-01-25T06:38:17","date_gmt":"2016-01-25T06:38:17","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-mena-releases-annual-trends-report-next-thing-now\/"},"modified":"2018-01-17T17:43:31","modified_gmt":"2018-01-17T17:43:31","slug":"um-mena-releases-annual-trends-report-next-thing-now","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/","title":{"rendered":"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d"},"content":{"rendered":"

By\u00a0Communicate Staff<\/a><\/p>\n

For the first time, UM MENA has launched its annual trends for 2016 in a report titled \u201cNext Thing Now\u201d. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo!<\/p>\n

Highlights from the report include:<\/p>\n

Technology & innovation<\/strong><\/p>\n

For 2016, brands must approach their inevitable \u2018what to do with wearables\u2019 discussion around how the wearables ecosystems can improve consumers\u2019 lives. While some brands might not be quite ready to fully embrace this new age, we\u2019re undoubtedly not as far off as we may think. Internet of Things (IoT) enabled brands are poised to jump on the bandwagon and reap the benefits of wearable technology.<\/p>\n

Big data<\/strong><\/p>\n

The Oreo moment is so 2013. This year, we need to be anticipating and predicting trends. This is where big data can come in. The real power of big data is the extent to which it can enable brands to create experiences and deliver communications which add genuine value to consumers\u2019 lives.<\/p>\n

Branded content<\/strong><\/p>\n

Narrative brands are the way forward. They have the credibility and knowledge to create stories that work. Brands need to reinvent themselves as storytellers, although crafting good stories is not easy. But in the evolutionary cycle of adapt or die, we are now at an inflection point. Content is the only marketing left.<\/p>\n

Mainstream media<\/strong><\/p>\n

This year, we need to put our money where our mouth is. So how do we integrate mainstream advertising seamlessly on multiple screens? By providing an experience as compelling and immersive as the one on TV. When multi-screen becomes the new mainstream, brands are able to increase their reach and create more meaningful engagement.<\/p>\n

E-commerce<\/strong><\/p>\n

In the connected era, technology has altered the consumer journey. The neat funnel from awareness to loyalty has evolved into a sort of flight plan as shoppers dart back and forth between stores, online review sites, word of mouth and traditional ads. In MENA, as internet and mobile penetration reach record highs, it\u2019s now a matter of e-tailers catching up, especially on the user experience front.<\/p>\n

Media economy<\/strong><\/p>\n

Should the Iranian media market open up, it will have a sizeable impact on MENA media inflation. Like peanut butter and jelly, or hummus and \u2013well, everything \u2013 MENA\u2019s media spends go hand in hand with the region\u2019s GDP. With positive provisions for economic improvement in Iran, despite lower oil prices, the marketing and media activity in the country could grow by 80 to 100 percent from the previous year.<\/p>\n

\u201cThe report echoes the views of not just our media experts at UM but as well the direction in which our company is heading in the coming years when it comes to media planning and marketing solutions for our clients. There is a definite shift in the industry but by thinking forward and adapting our approach to the future trends we can achieve maximum impact and ROI. Next Thing Now will provide you with necessary insights and the way forward for you as a marketer and a media professional,\u201d says Chris Skinner, CEO, UM MENA.<\/p>\n

The trend report will be distributed to UM MENA clients and publishing partners around the region and by Q2 of this year will also be available online through the website for all to read. A 2017 edition will be out later in the year.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time, UM MENA has launched its annual trends for 2016 in a report titled \u201cNext Thing Now\u201d. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo!<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"For the first time, UM MENA has launched its annual trends for 2016 in a report titled \u201cNext Thing Now\u201d. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-25T06:38:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-17T17:43:31+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d\",\"datePublished\":\"2016-01-25T06:38:17+00:00\",\"dateModified\":\"2018-01-17T17:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/\"},\"wordCount\":568,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/\",\"name\":\"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2016-01-25T06:38:17+00:00\",\"dateModified\":\"2018-01-17T17:43:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-mena-releases-annual-trends-report-next-thing-now\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/","og_locale":"en_US","og_type":"article","og_title":"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d - UM JAPAN","og_description":"For the first time, UM MENA has launched its annual trends for 2016 in a report titled \u201cNext Thing Now\u201d. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo!","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2016-01-25T06:38:17+00:00","article_modified_time":"2018-01-17T17:43:31+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d","datePublished":"2016-01-25T06:38:17+00:00","dateModified":"2018-01-17T17:43:31+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/"},"wordCount":568,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/","name":"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2016-01-25T06:38:17+00:00","dateModified":"2018-01-17T17:43:31+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-mena-releases-annual-trends-report-next-thing-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"UM MENA Releases Annual Trends Report \u201cNext Thing Now\u201d"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}