{"id":1117,"date":"2016-03-23T06:38:26","date_gmt":"2016-03-23T06:38:26","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-big-at-festival-of-media-asia-pacific\/"},"modified":"2017-12-27T23:59:40","modified_gmt":"2017-12-27T23:59:40","slug":"um-wins-big-at-festival-of-media-asia-pacific","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-wins-big-at-festival-of-media-asia-pacific\/","title":{"rendered":"UM Wins Big at Festival of Media Asia Pacific"},"content":{"rendered":"<p>UM Malaysia won big at the recently-held 2016 Festival of Media Asia Pacific Awards. Adding to an impressive two Gold and three Silver Awards, UM Malaysia also took home the coveted Campaign of the Year Award.<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #800000;\"><strong>Campaign of the Year<\/strong><\/span><\/span><br \/>\n<em>How We Used Programmatic to Develop Content &amp; Reach Millennials to Get Them Fired Up for KFC&#8217;s Hot &amp; Cheezy Burger<\/em>!\u00a0&#8211;\u00a0UM Malaysia for KFC<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #800000;\"><strong>Best Use of Content<\/strong><\/span><\/span><br \/>\n<span style=\"color: #800000;\"><strong>Gold<\/strong><\/span><br \/>\nHow Telekom Malaysia Gamified a TV Ad to Help Those In Need &#8211; UM Malaysia for Telekom Malaysia Corporate<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #800000;\"><strong>Best Use of Video<\/strong><\/span><\/span><br \/>\n<span style=\"color: #800000;\"><strong>Gold<\/strong><\/span><br \/>\nHow We Used Programmatic to Develop Content &amp; Reach Millennials to Get Them Fired Up for KFC&#8217;s Hot &amp; Cheezy Burger!\u00a0&#8211;\u00a0UM Malaysia for KFC<br \/>\n<span style=\"color: #800000;\"><strong>Silver<\/strong><\/span><br \/>\nHow Telekom Malaysia Gamified a TV Ad to Help Those In Need &#8211; UM Malaysia for Telekom Malaysia Corporate<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #800000; text-decoration: underline;\"><strong>Best Targeted Campaign<\/strong> <\/span><\/span><br \/>\n<strong><span style=\"color: #800000;\">Silver<\/span><\/strong><br \/>\nHow We Used Programmatic to Develop Content &amp; Reach Millennials to Get Them Fired Up for KFC&#8217;s Hot &amp; Cheezy Burger!\u00a0&#8211;\u00a0UM Malaysia for KFC<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #800000;\"><strong>Smart Use of Data<\/strong><\/span><\/span><br \/>\n<strong><span style=\"color: #800000;\">Silver<\/span><\/strong><br \/>\nHow We Used Programmatic to Develop Content &amp; Reach Millennials to Get Them Fired Up for KFC&#8217;s Hot &amp; Cheezy Burger!\u00a0&#8211;\u00a0UM Malaysia for KFC<\/p>\n<p style=\"text-align: justify;\">Now in its fourth year, The Festival of Media Asia Pacific Awards is the only awards program dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region. Judged by a senior panel of agency heads and global and regional brand marketers, the awards are the region&#8217;s premier event, rewarding the very best work while helping the winning agencies and media owners win new business and increased influence in the marketplace.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Malaysia won big at the recently-held 2016 Festival of Media Asia Pacific Awards. Adding to an impressive two Gold and three Silver Awards, UM Malaysia also took home the coveted Campaign of the Year Award.\u00a0<\/p>\n","protected":false},"author":44,"featured_media":1512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Wins Big at Festival of Media Asia Pacific - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-big-at-festival-of-media-asia-pacific\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins Big at Festival of Media Asia Pacific - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM Malaysia won big at the recently-held 2016 Festival of Media Asia Pacific Awards. Adding to an impressive two Gold and three Silver Awards, UM Malaysia also took home the coveted Campaign of the Year Award.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-big-at-festival-of-media-asia-pacific\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-23T06:38:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-27T23:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/12\/festival-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-big-at-festival-of-media-asia-pacific\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-big-at-festival-of-media-asia-pacific\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Wins Big at Festival of Media Asia Pacific\",\"datePublished\":\"2016-03-23T06:38:26+00:00\",\"dateModified\":\"2017-12-27T23:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-big-at-festival-of-media-asia-pacific\\\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-big-at-festival-of-media-asia-pacific\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/festival-media.jpg\",\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-big-at-festival-of-media-asia-pacific\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-big-at-festival-of-media-asia-pacific\\\/\",\"name\":\"UM Wins Big at Festival of Media Asia Pacific - 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