{"id":1118,"date":"2016-03-23T06:38:27","date_gmt":"2016-03-23T06:38:27","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\/"},"modified":"2018-01-17T17:36:51","modified_gmt":"2018-01-17T17:36:51","slug":"um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\/","title":{"rendered":"UM Hong Kong Celebrates 40 Years of Cathay Pacific With Wins At The MTR Awards"},"content":{"rendered":"<p>UM Hong Kong has been awarded top honors at the MTR Advertising the Best of the Best Awards.<\/p>\n<p>Singled out for their <em>Cathay Pacific Airways &#8211; 40 Years of Fun<\/em> campaign created to celebrate the airline&#8217;s 40th anniversary, UM took <span style=\"color: #800000;\"><strong>Gold<\/strong><\/span> in two separate categories &#8211; <span style=\"color: #800000;\"><strong>My Favorite TVC<\/strong><\/span> and <strong><span style=\"color: #800000;\">Youth&#8217;s<\/span> <span style=\"color: #800000;\">Favorite<\/span><\/strong> <strong><span style=\"color: #800000;\">TVC<\/span>.<\/strong><\/p>\n<p>The Best of the Best Awards has received enthusiastic support from advertisers, members of the advertising industry and the public since its launch in 2002. All advertising campaigns launched in the MTR media platform from January 1 to December 31, 2015 were automatically qualified as entrants to the Awards. Each year, around a hundred campaign finalists competed for the Awards.\u00a0This year, a total of 27 awards in 17 categories were presented. For the first time, the Professional Awards were scored jointly by industry professional juries and a panel of student judges, consiting of more than a hundred members who are studying advertising, media, communication, business, marketing, creative or design, all recruited from all of Hong Kong&#8217;s tertiary institutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Hong Kong has been awarded top honors at the MTR Advertising the Best of the Best Awards.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1118","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Hong Kong Celebrates 40 Years of Cathay Pacific With Wins At The MTR Awards - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Hong Kong Celebrates 40 Years of Cathay Pacific With Wins At The MTR Awards - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM Hong Kong has been awarded top honors at the MTR Advertising the Best of the Best Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-23T06:38:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-17T17:36:51+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Hong Kong Celebrates 40 Years of Cathay Pacific With Wins At The MTR Awards\",\"datePublished\":\"2016-03-23T06:38:27+00:00\",\"dateModified\":\"2018-01-17T17:36:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\\\/\"},\"wordCount\":182,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-hong-kong-celebrates-40-years-of-cathay-pacific-with-wins-at-the-mtr-awards\\\/\",\"name\":\"UM Hong Kong Celebrates 40 Years of Cathay Pacific With Wins At The MTR Awards - 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