{"id":1151,"date":"2016-06-27T06:39:08","date_gmt":"2016-06-27T06:39:08","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-captures-63-shortlists-40-wins-in-record-breaking-cannes-lions-festival\/"},"modified":"2018-01-17T17:01:12","modified_gmt":"2018-01-17T17:01:12","slug":"um-captures-63-shortlists-40-wins-in-record-breaking-cannes-lions-festival","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-captures-63-shortlists-40-wins-in-record-breaking-cannes-lions-festival\/","title":{"rendered":"UM Captures 43 Wins, 20 Shortlists in Agency&#8217;s Record-Breaking Cannes Lions Festival"},"content":{"rendered":"<p>2016 marked a \u00a0historic Cannes Lions Festival for UM,\u00a0capturing 43\u00a0wins and\u00a020 shortlists\u00a0to mark the agency\u2019s best ever performance at the\u00a0Festival.<\/p>\n<p>UM totaled eight golds, 16 silvers and 19 bronzes across its 18\u00a0winning campaigns.<\/p>\n<p>Lockheed Martin&#8217;s &#8220;The Field Trip to Mars&#8221; headlined\u00a0UM&#8217;s group of winners, collecting an incredible 23 total nominations.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM U.S.: Lockheed Martin &#8211; &#8220;The Field Trip to Mars&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>GOLD<\/strong><\/p>\n<p style=\"text-align: center;\">Design: Best Digital Installations &amp; Events<\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Corporate Image<\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Use of Exhibitions\/Installations<\/p>\n<p style=\"text-align: center;\">Innovation: Creative Innovations<\/p>\n<p style=\"text-align: center;\">Cyber: Best Live Digital<\/p>\n<p style=\"text-align: center;\">Creative Data: Data Visualization<\/p>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">Direct: Best Use of New Technology<\/p>\n<p style=\"text-align: center;\">Direct: Best Experience Design<\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Use of New Technology<\/p>\n<p style=\"text-align: center;\">Design: Best Live Events<\/p>\n<p style=\"text-align: center;\">Outdoor: Best Ambient Experimental &amp; Immersive Digital<\/p>\n<p style=\"text-align: center;\">Outdoor: Best Use of Ambient Outdoor<\/p>\n<p style=\"text-align: center;\">Cyber: Best Spatial Tech<\/p>\n<p style=\"text-align: center;\">Entertainment: Innovation in Brand Experience<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Digital Craft: Best Virtual Reality<\/p>\n<p style=\"text-align: center;\">Digital Craft: Best Innovative Use of Technology<\/p>\n<p style=\"text-align: center;\">Digital Craft: Best Technological Achievement in Digital Craft<\/p>\n<p style=\"text-align: center;\">PR: Best Use of New Technology<\/p>\n<p style=\"text-align: center;\">Media: Use of Stunts<\/p>\n<p style=\"text-align: center;\"><strong>SHORLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Titanium<\/p>\n<p style=\"text-align: center;\">Entertainment: New Technology Brand Experience<\/p>\n<p style=\"text-align: center;\">Entertainment: Live Brand Experience<\/p>\n<p style=\"text-align: center;\">PR: Best Events &amp; Stunts<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Australia: Sydney Opera House &#8211; &#8220;#ComeOnIn&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>GOLD<\/strong><\/p>\n<p style=\"text-align: center;\">Mobile: Activation by Location<\/p>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">Direct: Response\/Real-Time Activity<\/p>\n<p style=\"text-align: center;\">Mobile: Content for User Engagement<\/p>\n<p style=\"text-align: center;\">Mobile: Co-Creation &amp; User-Generated Content<\/p>\n<p style=\"text-align: center;\">DMobile: Targeted Communication<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Media: Use of Mobile<\/p>\n<p style=\"text-align: center;\">Direct: Use of Social Platforms<\/p>\n<p style=\"text-align: center;\">Media: Travel, Transport &amp; Leisure<\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Response\/Real-Time Activity<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Cyber: Travel, Transport &amp; Leisure<\/p>\n<p style=\"text-align: center;\">Cyber: Response\/Real-Time Activity<\/p>\n<p style=\"text-align: center;\">Cyber: Co-Creation &amp; User-Generated Content<\/p>\n<p style=\"text-align: center;\">Creative Data: Use of Real-Time Data<\/p>\n<p style=\"text-align: center;\">Creative Data: Social Data<\/p>\n<p style=\"text-align: center;\">Mobile: Social Business<\/p>\n<p style=\"text-align: center;\">Cyber: Innovative Use of Social or Community<\/p>\n<p style=\"text-align: center;\">Media: Durable Consumer Goods<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Romania: Paul &#8211; &#8220;Bittersweet Pies&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">Creative Data: Data Storytelling<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE:<\/strong><\/p>\n<p style=\"text-align: center;\">PR: Best Retail, E-Commerce, Restaurants &amp; Fast Food<\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Low Budget Campaign<\/p>\n<p style=\"text-align: center;\">Media: Use of Ambient \u2013 Small Scale<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Use of Customer In-Store Experience<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Romania:\u00a0<\/u><\/em><em><u>Untold\/National Institute of Blood &#8211; &#8220;Pay With Blood&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">PR: Best Live Shows\/Concerts\/Festivals<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Media: Use of Ambient \u2013 Small Scale<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Media: Use of Events<\/p>\n<p style=\"text-align: center;\">PR: Best Travel, Leisure, Transport<\/p>\n<p style=\"text-align: center;\">Direct: Best Use of Ambient Media \u2013 Small Scale<\/p>\n<p style=\"text-align: center;\">\u00a0\u00a0<u><\/u><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London: The Economist &#8211; &#8220;Raising Eyebrows and Subscriptions&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>GOLD<\/strong><\/p>\n<p style=\"text-align: center;\">Creative Effectiveness<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Romania: Radio XXI &#8211; &#8220;Go Mono&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">Promo &amp; Activation: Best Use of Broadcast<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM U.S.: Reese\u2019s &#8211; &#8220;#AllTreesAreBeautiful&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">PR: Best Response\/Real-Time Activity<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Germany: Media Markt &#8211; &#8220;The Rabbit Race&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SILVER<\/strong><\/p>\n<p style=\"text-align: center;\">Creative Effectiveness<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London: Ethos Travel &#8211; &#8220;Save Me Now&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Outdoor: Best Digital Outdoor Static Billboard<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London:\u00a0Ethos Travel &#8211; &#8220;End This H***&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Outdoor: Best Digital Outdoor Static Billboard<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London: Ethos Travel &#8211; &#8220;F*** My Life&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Outdoor: Best Digital Outdoor Static Billboard<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London: Ethos Travel &#8211; &#8220;Make It Stop&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Outdoor: Best Digital Outdoor Static Billboard<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London: Ethos Travel &#8211; &#8220;Help Me God&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">Outdoor: Best Digital Outdoor Static Billboard<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Romania:\u00a0<\/u><\/em><em><u>Renasterea Foundation &#8211; &#8220;Brave Cut&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">PR: Best Celebrity Endorsement<\/p>\n<p style=\"text-align: center;\">Media: Use of Co-Creation &amp; User-Generated Content<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM U.S.: U.S. Army &#8211; &#8220;The Cryptaris Mission&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Cyber: Web \u2013 Best Branded Games<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM London: Ethos Travel &#8211; &#8220;Calendar&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Design: Best Typography \u2013 Poster<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Australia: \u00a0Lego &#8211; &#8220;Make Lego the Star of Christmas&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Media: Durable Consumer Goods<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><u>UM Australia: Virgin Mobile &#8211; &#8220;Data Auction&#8221;<\/u><\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong><\/p>\n<p style=\"text-align: center;\">Cyber: Innovative Use of Social or Community<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline; color: #ff0000;\"><em>Cannes Young Lions Winners<\/em><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>SILVER<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">Media: UM\/Initiative Spain<\/p>\n<p style=\"text-align: center;\">Paola Castriel &amp; Nagore Mieres Redondo<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016 marked a \u00a0historic Cannes Lions Festival for UM,\u00a0capturing 43\u00a0wins and\u00a020 shortlists\u00a0to mark the agency\u2019s best ever performance at the\u00a0Festival.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1151","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Captures 43 Wins, 20 Shortlists in Agency&#039;s Record-Breaking Cannes Lions Festival - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-captures-63-shortlists-40-wins-in-record-breaking-cannes-lions-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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