{"id":1195,"date":"2016-09-12T06:40:03","date_gmt":"2016-09-12T06:40:03","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-campaigns-earn-adweek-media-plan-of-the-year-2016-honors\/"},"modified":"2018-01-16T19:34:35","modified_gmt":"2018-01-16T19:34:35","slug":"um-campaigns-earn-adweek-media-plan-of-the-year-2016-honors","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-campaigns-earn-adweek-media-plan-of-the-year-2016-honors\/","title":{"rendered":"UM Campaigns Earn ADWEEK Media Plan of the Year 2016 Honors"},"content":{"rendered":"

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.<\/p>\n

UM’s winning campaigns:<\/p>\n

National Institute\/Untold \u2013 \u201cPay With Blood\u201d<\/p>\n

Paul \u2013 \u201cBittersweet Pies\u201d<\/p>\n

Lockheed Martin \u2013 \u201cField Trip to Mars\u201d<\/p>\n

Reese’s \u2013 \u201c#AllTreesAreBeautiful\u201d<\/p>\n

US Army \u2013 \u201cCryptaris Mission\u201d<\/p>\n

Read the full story here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Campaigns Earn ADWEEK Media Plan of the Year 2016 Honors - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-campaigns-earn-adweek-media-plan-of-the-year-2016-honors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Campaigns Earn ADWEEK Media Plan of the Year 2016 Honors - 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