{"id":1198,"date":"2016-09-27T06:40:07","date_gmt":"2016-09-27T06:40:07","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-germany-wins-bb-hotel-account\/"},"modified":"2018-01-16T19:36:14","modified_gmt":"2018-01-16T19:36:14","slug":"um-germany-wins-bb-hotel-account","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-germany-wins-bb-hotel-account\/","title":{"rendered":"UM Germany Wins B&amp;B Hotel Account"},"content":{"rendered":"<p>B &amp; B Hotels in Germany has awarded its media account to\u00a0IPG Mediabrands agency UM; they&#8217;re immediately\u00a0responsible for the implementation of media activities.<\/p>\n<p>Based in Hochheim, the company is managed from the agency location in Frankfurt&#8217;s West Harbour and will compete with a marketing offensive, the accommodation and services offered by the chain in October.<\/p>\n<p>The responsible creative agency is Romans Wildberger from Berlin. Among other things, the focus of the hotel chain is on measures in Out Of Home (OOH) area, social media and display advertising and motion picture. Next year, an extension of the mix is \u200b\u200bplanned.<\/p>\n<p>Read the full article <a href=\"http:\/\/www.new-business.de\/kommunikation\/detail.php?rubric=KOMMUNIKATION&amp;nr=696913&amp;PHPSESSID=v8p8ppgcgk8drr7ck7vh6pf661\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B &#038; B Hotels in Germany has awarded its media account to\u00a0IPG Mediabrands agency UM; they&#8217;re immediately\u00a0responsible for the implementation of media activities.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Germany Wins B&amp;B Hotel Account - 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