{"id":1199,"date":"2016-09-26T06:40:09","date_gmt":"2016-09-26T06:40:09","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-collects-six-wins-three-shortlists-at-omma-awards\/"},"modified":"2018-01-16T19:35:10","modified_gmt":"2018-01-16T19:35:10","slug":"um-collects-six-wins-three-shortlists-at-omma-awards","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-collects-six-wins-three-shortlists-at-omma-awards\/","title":{"rendered":"UM Collects Six Wins, Three Shortlists at OMMA Awards"},"content":{"rendered":"<p>UM was a\u00a0big winner at the 2016 OMMA Awards, earning six wins and three shortlists at the event.<\/p>\n<p><i>The Field Trip To Mars<\/i> continued its massively successful 2016,\u00a0this time claiming the Online Advertising Creativity: Virtual Reality\/Augmented Reality Award.<\/p>\n<p>Four other UM United States cases earned plaudits at the event with\u00a0<em>Share a Coke and a Song<\/em> (Online Marketing: Beverage), #<em>AllTreesAreBeautiful<\/em> (Online Advertising Creativity: Social, Twitter Campaign),\u00a0<em>Bond&#8230;James Bond, A Snapchat Secret<\/em> (Online Advertising Creativity: Mobile Single Execution) and\u00a0<em>Movie Magic Comes Alive<\/em> (Online Advertising Creativity: Chatbots) all earning wins.<\/p>\n<p>UM Romania&#8217;s\u00a0<em>Pay With Blood<\/em>\u00a0was\u00a0one of two\u00a0international campaigns to earn a win, beating out the field in the Online Marketing: Activism\/Public Service Category.<\/p>\n<p><em>Share a Coke and a Song<\/em>\u00a0also earned a shortlist nomination (Online Advertising Creativity: Music\/Sound Effects) while fellow U.S. campaign\u00a0<em>The Cryptaris Mission<\/em>\u00a0also earned a shortlist nod, but in the Online Advertising Creativity: Gaming category.<\/p>\n<p><em>Hot N&#8217; Cheezy<\/em> from UM Malaysia was the lone APAC submission to be recognized, earning a shortlist nomination in the Online Advertising Creativity: Programmatic Creative category.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM was a\u00a0big winner at the 2016 OMMA Awards, earning six wins and three shortlists at the event. The Field Trip To Mars continued its massively successful 2016,\u00a0this time claiming the Online Advertising Creativity: Virtual Reality\/Augmented Reality Award. Four other UM United States cases earned plaudits at the event with\u00a0Share a Coke and a Song [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1199","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Collects Six Wins, Three Shortlists at OMMA Awards - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-collects-six-wins-three-shortlists-at-omma-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Collects Six Wins, Three Shortlists at OMMA Awards - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM was a\u00a0big winner at the 2016 OMMA Awards, earning six wins and three shortlists at the event. The Field Trip To Mars continued its massively successful 2016,\u00a0this time claiming the Online Advertising Creativity: Virtual Reality\/Augmented Reality Award. Four other UM United States cases earned plaudits at the event with\u00a0Share a Coke and a Song [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-collects-six-wins-three-shortlists-at-omma-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-26T06:40:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-16T19:35:10+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-collects-six-wins-three-shortlists-at-omma-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-collects-six-wins-three-shortlists-at-omma-awards\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Collects Six Wins, Three Shortlists at OMMA Awards\",\"datePublished\":\"2016-09-26T06:40:09+00:00\",\"dateModified\":\"2018-01-16T19:35:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-collects-six-wins-three-shortlists-at-omma-awards\\\/\"},\"wordCount\":194,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-collects-six-wins-three-shortlists-at-omma-awards\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-collects-six-wins-three-shortlists-at-omma-awards\\\/\",\"name\":\"UM Collects Six Wins, Three Shortlists at OMMA Awards - 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