UM has racked up an impressive number of shortlisted entries for 2012\u2019s\u00a0Festival of Media Global Awards. Out of the 14 categories, UM was singled out 10 times. More importantly, UM was recognized for two separate campaigns that received 3 highly commendable honors.<\/p>\n
The Festival of Media Global Awards recognizes the very best creative thinking and innovation in media globally.<\/p>\n
For Acuvue\u2019s \u201cSelling Right through Song,\u201d UM understood that teenagers felt they\u2019re talented and hope to one day be famous, but won\u2019t realize the fruits of their talents until much later in life. As a result, UM created a campaign that utilized celebrities which empowered kids to take control of their dreams and motivated them to start making their \u201cone day\u201d dreams a reality, today.<\/p>\n
The \u201cAwaken Your Beeflex\u201d involved the challenge to reignite Australia\u2019s love of the simple, but delicious beef BBQ with the hope of reclaiming the grill to uplift sales over the summer season. The strategy was clear, revitalize the primal instincts of men by inspiring them to step up to the grill and cook their favorite food, beef.<\/p>\n
Here are the highly commended UM entries by category:<\/p>\n
Best Use of Content<\/strong> Best Communications Strategy<\/strong>\u00a0& Creative Use of Media<\/strong> All in all, these award wins are a true testament to UM\u2019s commitment to Curious thinking, an innovative spirit and high caliber of work across the globe. Congratulations to all the winners and shortlisted submissions, you\u2019ve done us proud!.<\/p>\n Here are the shortlisted UM entries:<\/p>\n Best Communications Strategy<\/strong> Best Entertainment Platform<\/strong> Best Experiential Campaign<\/strong> Best Targeted Campaign<\/strong> Best Use of Content<\/strong> \u201cTreasuring Everyday Joy\u201d \u2013 by UM\/ J3 Best Use of Emerging Technology<\/strong> \u201cTreasuring Everyday Joy\u201d \u2013 by UM\/ J3 Best Use of Digital Landscape<\/strong> The Effectiveness Award<\/strong> UM has racked up an impressive number of shortlisted entries for 2012\u2019s\u00a0Festival of Media Global Awards. Out of the 14 categories, UM was singled out 10 times. More importantly, UM was recognized for two separate campaigns that received 3 highly commendable honors.<\/p>\n","protected":false},"author":44,"featured_media":1512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"\n
\n\u201cSelling Sight through Song\u201d\u2013 by UM\/ J3
\nClient: Acuvue<\/p>\n
\n\u201cAwaken Your Beeflex\u201d \u2013 by UM Sydney
\nClient: Meat & Livestock Australia (MLA)<\/p>\n
\n\u201cGame on With the Navy\u201d \u2013 by UM Sydney
\nClient: Australian Navy<\/p>\n
\n\u201cSelling Sight Through Song\u201d \u2013 by UM\/ J3
\nClient: Acuvue<\/p>\n
\n\u201cDinner Arrangement\u201d \u2013 by UM Sweden
\nClient: Swedish Post Office<\/p>\n
\n\u201cThe Top Gun Challenge\u201d \u2013 by UM Sydney
\nClient: Australian Air Force<\/p>\n
\n\u201cSelling Sight Through Song\u201d \u2013 by UM\/ J3
\nClient: Acuvue<\/p>\n
\nClient: Johnson\u2019s Baby<\/p>\n
\n\u201cLive on Live\u201d \u2013 by UM London
\nClient: Xbox<\/p>\n
\nClient: Johnson\u2019s Baby<\/p>\n
\n\u201cSelling Sight Through Song\u201d \u2013 by UM\/ J3
\nClient: Acuvue<\/p>\n
\n\u201cIt\u2019s a Great Time to Be a Family\u201d \u2013 by Lodestar UM
\nClient: Microsoft<\/p>\n","protected":false},"excerpt":{"rendered":"