{"id":1274,"date":"2013-09-18T06:41:36","date_gmt":"2013-09-18T06:41:36","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/ipg-mediabrands-um-wins-hershey-2-2\/"},"modified":"2017-12-27T00:32:40","modified_gmt":"2017-12-27T00:32:40","slug":"ipg-mediabrands-um-wins-hershey-2-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/ipg-mediabrands-um-wins-hershey-2-2\/","title":{"rendered":"IPG Mediabrands\u2019 UM Wins Hershey"},"content":{"rendered":"<p><strong>NEW YORK<\/strong>\u00a0\u2013 UM, a division of IPG Mediabrands, announced it has won global media planning and buying for The Hershey Company.<\/p>\n<p>As part of the global media assignment, UM will handle all paid media, including TV, print, digital and Hispanic for the U.S. business, as well as planning and buying in all international markets for Hershey, including Canada, China, India, Mexico, Puerto Rico, South Korea, Southeast Asia and the Middle East.<\/p>\n<p>\u201cThis global win is truly a testament to the collaborative, creative and curious spirit of UM\u2019s global network,\u201d said Daryl Lee, Global CEO of UM. \u201cAs an agency, we are committed to offering clients the insights and innovation they need to create competitive advantage for them. We are excited to be working with Hershey to strengthen their brands around the world.\u201d<\/p>\n<p>&#8220;In addition to media planning and buying, UM will partner with Hershey to optimize in-market performance in support of Hershey\u2019s in-house Advanced Analytics marketing modeling team. \u201cWe look forward to adding deep in-market learnings from media to Hershey\u2019s already sophisticated marketing analytics infrastructure,\u201d added Lee.<\/p>\n<p>Hershey joins UM\u2019s prestigious list of global clients including Chrysler, Coca-Cola, Johnson &amp; Johnson, L\u2019Oreal Paris, MasterCard, Microsoft and Sony.<\/p>\n<p><strong>About UM<\/strong><br \/>\nUM (<a href=\"http:\/\/umwwjpstg.wpenginepowered.com\">umwwjpstg.wpenginepowered.com<\/a>) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM\u2019s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Johnson &amp; Johnson, L\u2019Oreal Paris, MasterCard, Microsoft and Sony. In 2012, UM\u2019s new business global wins and retention received a grade A from RECMA.<\/p>\n<p><strong>Press Contact<\/strong><br \/>\nFiona McRobert<br \/>\nUM, SVP Global Communications Director<br \/>\nfiona.mcrobert@umww.com<br \/>\n646.376.1506<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM, a division of IPG Mediabrands, announced it has won global media planning and buying for The Hershey Company.<\/p>\n","protected":false},"author":44,"featured_media":1772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPG Mediabrands\u2019 UM Wins Hershey - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/ipg-mediabrands-um-wins-hershey-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Mediabrands\u2019 UM Wins Hershey - 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