{"id":1278,"date":"2014-06-11T06:41:42","date_gmt":"2014-06-11T06:41:42","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-international-triumphs-at-brand-republic-awards-2\/"},"modified":"2017-12-27T00:24:16","modified_gmt":"2017-12-27T00:24:16","slug":"um-international-triumphs-at-brand-republic-awards-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-international-triumphs-at-brand-republic-awards-2\/","title":{"rendered":"UM International Triumphs at Brand Republic Awards"},"content":{"rendered":"<p>UM International scooped one of the industry\u2019s most coveted accolades at the\u00a0Brand Republic Digital Awards\u00a0this month. \u00a0The \u201cGlitch \u2013 The Longest\/Shortest TV Ad Ever\u201d\u00a0campaign for client Xbox\u00a0was honored by the judges in the hotly contested Media and Entertainment category.<\/p>\n<p>With 3.9 million Xbox One consoles sold-in across 13 markets since its release last November, Microsoft wanted to thank fans for their loyalty with a never-before-seen campaign \u2013 a disruptive one-second film in the middle of nationwide Xbox One TV ads. To the untrained eye it looked like a \u201cglitch\u201d. The \u2018blink and you\u2019ll miss it\u2019 codes and ciphers, hidden within one second and just 25 frames of the commercial, were seen by millions, but only understood by Xbox fans who were intrigued to delve deeper. The glitch took gamers on an amazing, cryptic journey to unlock title games, prizes and unique consoles.<\/p>\n<p>One of the most highly respected awards in the industry, the Brand Republic Digital Awards celebrate the best digital media campaigns in the last year.<\/p>\n<p>Continuing the superb run for\u00a0Xbox, UM London\u2019s \u2018#Keycode\u2019 campaign was\u00a0Highly Commended in the Creative Technology category.<\/p>\n<p>Speaking about the win, Russell Place, UM London\u2019s managing director, said: \u201cThis is truly outstanding achievement. Every year the standard for these awards seems to improve, which only underscores the significance of this win. Our commitment to curiosity, creativity and innovation has been recognized, and I\u2019m extremely proud of our teams.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM International scooped one of the industry\u2019s most coveted accolades at the\u00a0Brand Republic Digital Awards\u00a0this month. \u00a0The \u201cGlitch \u2013 The Longest\/Shortest TV Ad Ever\u201d\u00a0campaign for client Xbox\u00a0was honored by the judges in the hotly contested Media and Entertainment category.<\/p>\n","protected":false},"author":44,"featured_media":1713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM International Triumphs at Brand Republic Awards - 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