{"id":1306,"date":"2017-03-08T06:42:10","date_gmt":"2017-03-08T06:42:10","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/lodestar-um-bags-mp-birla-cement\/"},"modified":"2017-12-26T23:21:08","modified_gmt":"2017-12-26T23:21:08","slug":"lodestar-um-bags-mp-birla-cement","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/lodestar-um-bags-mp-birla-cement\/","title":{"rendered":"Lodestar UM Bags MP Birla Cement"},"content":{"rendered":"<p>The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement\u00a0has launched \u2018Perfect\u2019 as a premium Portland Pozzolana cement in Central India.<\/p>\n<p>The MP Birla Group (established in 1919)\u00a0has interests across cement, power &amp; telecom cables, jute goods, healthcare, education, etc., operates its cement business under its flagship company, Birla Corporation, and its subsidiary Reliance Cement Company.<\/p>\n<p>Birla Corporation recently acquired 100% shares of Reliance Cement Company, a subsidiary of Reliance Infrastructure, with its units spread across Madhya Pradesh, Uttar Pradesh and Maharashtra. With this acquisition, MP Birla Cement\u2019s total manufacturing capacity has crossed 15 million tons across major markets of North, West, Central and Eastern India.<\/p>\n<div id=\"attachment_77484\" class=\"wp-caption alignleft\">Speaking on the engagement, Sandip Ghose, Executive President \u2013 Sales, Marketing &amp; Logistics, MP Birla Cement, said, \u201cWe are pleased to have a professional media agency, Lodestar UM, on board. We were impressed by their quick understanding of our marketing mission, a flexible and collaborative approach in developing a plan that meets our needs and priorities.\u201d<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Ghose added, \u201cWe look forward to Lodestar UM\u00a0partner us on the new branding journey. We have very high expectations of Lodestar UM as well as confidence in its ability to make the difference along with our creative agency, Ogilvy and Mather.\u201d<\/p>\n<div id=\"attachment_69365\" class=\"wp-caption alignleft\">Nandini Dias, CEO, Lodestar UM, said, \u201cThis is a very major event in the life of MP Birla Cement and the stakes are high. The success of this launch will determine much of the future trajectory of the company. Lodestar UM, with its insights and solutions-led approach, will strive to create a strong differentiation in the market \u2013 cutting through the clutter and me-too media activities.\u201d<\/div>\n<p>&nbsp;<\/p>\n<p>Amongst Lodestar UM\u2019s key clients are Coca-Cola, Samsung, Tata Motors, Johnson &amp; Johnson, Mahindra, Whirlpool, CenturyPly, Amul, IndusInd Bank, ExxonMobil and VIP Industries, to name a few.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement\u00a0has launched \u2018Perfect\u2019 as a premium Portland Pozzolana cement in Central India.<\/p>\n","protected":false},"author":44,"featured_media":1706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lodestar UM Bags MP Birla Cement - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/lodestar-um-bags-mp-birla-cement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lodestar UM Bags MP Birla Cement - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. 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