{"id":1307,"date":"2017-03-09T06:42:11","date_gmt":"2017-03-09T06:42:11","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\/"},"modified":"2017-12-26T23:19:50","modified_gmt":"2017-12-26T23:19:50","slug":"the-digital-advertising-industry-has-an-identity-and-data-integrity-problem","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\/","title":{"rendered":"The Digital Advertising Industry Has An Identity And Data Integrity Problem"},"content":{"rendered":"<p><em>Today\u2019s column is written by <\/em><em>Joshua Lowcock, Executive Vice President and Chief Digital Officer at UM<\/em><\/p>\n<p>Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.<\/p>\n<p>If the industry put more effort into verifying identity and audience data, not only would ad fraud be less of a problem, but digital overall would achieve a better ROI.<\/p>\n<p>Fraud exists in advertising for the same reason it exists anywhere: the failure to authenticate identity. Frank Abagnale, of \u201cCatch Me If You Can\u201d fame, started his criminal career by using false identities. Today, it\u2019s even easier, according to Abagnale: \u201cWhat I did in my youth is hundreds of times easier today. Technology breeds crime.\u201d<\/p>\n<p><a href=\"https:\/\/adexchanger.com\/data-driven-thinking\/digital-advertising-industry-identity-data-integrity-problem\/\">Read the Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.<\/p>\n","protected":false},"author":44,"featured_media":1704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Digital Advertising Industry Has An Identity And Data Integrity Problem - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Advertising Industry Has An Identity And Data Integrity Problem - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-09T06:42:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-26T23:19:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/identity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"The Digital Advertising Industry Has An Identity And Data Integrity Problem\",\"datePublished\":\"2017-03-09T06:42:11+00:00\",\"dateModified\":\"2017-12-26T23:19:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\\\/\"},\"wordCount\":156,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/identity.jpg\",\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-digital-advertising-industry-has-an-identity-and-data-integrity-problem\\\/\",\"name\":\"The Digital Advertising Industry Has An Identity And Data Integrity Problem - 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