{"id":1309,"date":"2017-03-24T06:42:13","date_gmt":"2017-03-24T06:42:13","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-pzu-account-in-poland\/"},"modified":"2017-12-26T23:16:49","modified_gmt":"2017-12-26T23:16:49","slug":"um-wins-pzu-account-in-poland","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-pzu-account-in-poland\/","title":{"rendered":"UM Wins PZU Account in Poland"},"content":{"rendered":"

The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.<\/p>\n

The company has consolidated the PZU and the Link4 accounts in UM, thereby terminating the previous contracts with Pubilicis Media\u2019 Starcom and Blue 449.<\/p>\n

“We are very proud to have won this review and to be able to support the largest insurance company in Poland” said Marcin Dec, CEO IPG Medianrands in Poland.<\/p>\n

In 2016, PZU’s total ad spend reached 62 mln zl (15,9 mln dol), according to Kantar Media.<\/p>\n

UM\u2019s win puts an end to PZU’s 14-year-long relation with Starlink (now Blue 449).<\/p>\n","protected":false},"excerpt":{"rendered":"

The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.<\/p>\n","protected":false},"author":44,"featured_media":1699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Wins PZU Account in Poland - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-pzu-account-in-poland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins PZU Account in Poland - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-pzu-account-in-poland\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-24T06:42:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-26T23:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/pzu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-pzu-account-in-poland\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-pzu-account-in-poland\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Wins PZU Account in Poland\",\"datePublished\":\"2017-03-24T06:42:13+00:00\",\"dateModified\":\"2017-12-26T23:16:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-pzu-account-in-poland\\\/\"},\"wordCount\":106,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-pzu-account-in-poland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/pzu.jpg\",\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-pzu-account-in-poland\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-pzu-account-in-poland\\\/\",\"name\":\"UM Wins PZU Account in Poland - 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