{"id":1316,"date":"2017-04-20T06:42:20","date_gmt":"2017-04-20T06:42:20","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/accenture-selects-um-as-strategic-media-buying-and-planning-partner\/"},"modified":"2017-12-24T14:36:02","modified_gmt":"2017-12-24T14:36:02","slug":"accenture-selects-um-as-strategic-media-buying-and-planning-partner","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/accenture-selects-um-as-strategic-media-buying-and-planning-partner\/","title":{"rendered":"Accenture Selects UM As Strategic Media Buying and Planning Partner"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>NEW YORK \u2013 APRIL 20, 2017 \u2013 Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance Accenture\u2019s digital- and mobile-first strategy and commitment to innovation.<\/p>\n<p>\u201cMaking meaningful connections demands responsiveness&#8211;offering the right information and insights when, where and how people want it,\u201d said Roxanne Taylor, Accenture\u2019s chief marketing and communications officer. \u201cTeaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.\u201d<\/p>\n<p>Accenture will leverage UM\u2019s expertise in building personalized, cross-channel media strategies that integrate and optimize digital, mobile, social media. For example, this will include developing targeted engagement strategies that bring the company\u2019s \u201cNew. Applied. Now\u201d insights and industry updates to key audiences.<\/p>\n<p>Kasha Cacy, UM\u2019s chief executive officer for the United States, said, \u201cWe are incredibly proud to be named global media agency of record for a company as prestigious and forward-thinking as Accenture. Working together, I believe we can drive transformational results.\u201d<\/p>\n<p>###<\/p>\n<p>About UM<\/p>\n<p>UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of clients including Johnson &amp; Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.<\/p>\n<p>About Accenture<\/p>\n<p>Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions \u2013 underpinned by the world\u2019s largest delivery network \u2013 Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 401,000 people serving clients in more than 120<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Media Contacts:<\/p>\n<p>Stacey Jones<br \/>\nCorporate Marketing stacey.jones@accenture.com<\/p>\n<p>Lou Marino<br \/>\nGlobal Corporate Communications lou.marino@mbww.com<\/p>\n<p>Eric Sherman<br \/>\nGlobal Corporate Communications eric.sherman@mbww.com<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance <\/p>\n","protected":false},"author":44,"featured_media":1685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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