{"id":1323,"date":"2017-05-01T06:42:27","date_gmt":"2017-05-01T06:42:27","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/ums-stimmel-assesses-advanced-audience-targeting-and-the-hulu-of-data\/"},"modified":"2017-12-24T14:28:54","modified_gmt":"2017-12-24T14:28:54","slug":"ums-stimmel-assesses-advanced-audience-targeting-and-the-hulu-of-data","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ums-stimmel-assesses-advanced-audience-targeting-and-the-hulu-of-data\/","title":{"rendered":"UM\u2019s Stimmel Assesses Advanced Audience Targeting And \u2018The Hulu\u2019 Of Data"},"content":{"rendered":"<p>Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets. While the latter represent a \u201cfairly blunt instrument that we use as a currency,\u201d more media owners are executing in ways that line up better with how buyers want to execute their plans.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.ooyala.com\/static\/v4\/stable\/4.4.11\/skin-plugin\/iframe.html?ec=I3ZGZ1YTE6I2mbZBFEOJ4stkF_ScJf9O&amp;pbid=4ef69614c622428490e5b012013bb36f&amp;pcode=NhMGgyOvf53Zwt27GSAAb_XzlW0g\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>An audience target for a client \u201cthat is actually going to move their business is a very different animal anyway,\u201d says Jon Stimmel, EVP, Chief Investment Officer, UM.<\/p>\n<p>Progress on the targeting front has been slowed in part by inventory constraints, Stimmel explains in this interview with Beet.TV, in which he refers to the OpenAP consortium of Fox, Turner and Viacom as \u201cthe Hulu of data.\u201d<\/p>\n<p><a href=\"https:\/\/www.beet.tv\/2017\/04\/jon-stimmel.html\">Read the full story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets.<\/p>\n","protected":false},"author":44,"featured_media":1677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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