Coming up with a new approach to media planning is no small feat. Implementing and customizing that approach across every piece of business that your media agency runs? Seems impossible. But that\u2019s what Lynn Lewis, East Coast president and CMO of IPG Mediabrands\u2019 UM, has been doing since she helped craft the data-driven, moments-based planning tool and dedicated shop, J3, for Johnson & Johnson in 2011. So far it\u2019s led to a slew of new business wins, including Accenture, Hulu, GoPro, Fitbit and even Coach. At the end of 2016, UM\u2019s year-over-year revenue increased 9 percent globally and 12 percent in the U.S.<\/p>\n
\u201cThe product that Lynn piloted on J3 is the product that is UM\u2019s global media capability now,\u201d says UM\u2019s U.S. president Kasha Cacy. \u201cWe modeled everything we did off of that J3 model and that\u2019s the model that brought in Coke, that brought in any of the wins we\u2019ve gotten in the past three years\u2014they were really grounded in the work that she did at J3.\u201d<\/p>\n
Adds Cacy: \u201cLynn is a pioneer and she\u2019s a strategic thinker, but she can actually make it happen, which is so important.\u201d<\/p>\n