{"id":1330,"date":"2017-06-06T06:42:35","date_gmt":"2017-06-06T06:42:35","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-15-lions-at-cannes-2017\/"},"modified":"2017-12-23T14:02:31","modified_gmt":"2017-12-23T14:02:31","slug":"um-wins-15-lions-at-cannes-2017","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-wins-15-lions-at-cannes-2017\/","title":{"rendered":"UM Wins 15 Lions At Cannes 2017"},"content":{"rendered":"<p style=\"text-align: center;\">2017 marked yet another immensely successful showing for UM at Cannes Lions as the agency won <strong><span style=\"color: #800000;\">15<\/span><\/strong><span style=\"color: #ff0000;\"><strong>\u00a0Lions<\/strong> (<strong>4 GOLD, 4 SILVER, 7<\/strong> <strong>BRONZE<\/strong>)<\/span> and was <span style=\"color: #ff0000;\"><strong>SHORTLISTED<\/strong><\/span> for an additional <span style=\"color: #ff0000;\"><strong>21<\/strong> <\/span>times!<\/p>\n<p style=\"text-align: center;\">\u201cLives\u201d a series of campaigns by UM Philippines on behalf of Fully Booked was tremendously successful, collecting <span style=\"color: #ff0000;\"><strong>3 GOLD<\/strong><\/span> for its excellence in Retail &amp; Commerce.<\/p>\n<p style=\"text-align: center;\">UM MENA\u2019s \u201cThe Line Up Song\u201d for Coca-Cola was UM\u2019s most decorated campaign, earning <strong><span style=\"color: #ff0000;\">4 LIONS (GOLD, SILVER, 2 BRONZE)<\/span>.<\/strong><\/p>\n<p style=\"text-align: center;\">\u201cResponsibly\u201d for Ubrew from UM Italy drove UM\u2019s early momentUM at Cannes 2017. After winning the agency\u2019s first <span style=\"color: #ff0000;\"><strong>3 LIONS (SILVER, 2 BRONZE)<\/strong><\/span> the campaign demonstrated its success across multiple platforms\/media by scoring an additional <span style=\"color: #ff0000;\"><strong>8 SHORTLISTS.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">UM London&#8217;s\u00a0\u201cOne Breath\u201d and UM MENA\u2019s \u201cThe Hammam Fighter\u201d earned a <span style=\"color: #ff0000;\"><strong>SILVER<\/strong> <\/span>each for fantastic work in the Health &amp; Wellness and Excellence in Media Insights categories respectively.<\/p>\n<p style=\"text-align: center;\">\u201cReality Xmas\u201d from UM Manchester and \u201cWhite Hats Needed\u2019 from UM New York rounded out the agency\u2019s Lion winners.<\/p>\n<p style=\"text-align: center;\">UM\u2019s accolades were not limited to just the incredible case work from our offices across the globe though.<\/p>\n<p style=\"text-align: center;\">Our commitment to fostering young talent was evident as UMers were part of the Young Media Lions <span style=\"color: #ff0000;\"><strong>GOLD<\/strong> <\/span>&amp; <span style=\"color: #ff0000;\"><strong>SILVER<\/strong> <\/span>winning teams!<\/p>\n<p style=\"text-align: center;\">Rob Bellamy of UM\/J3 London was one half of the team that took <span style=\"color: #ff0000;\"><strong>GOLD<\/strong> <\/span>in the competition with UM Sydney\u2019s Charlotte Berry and Grace Espinoza following in lockstep with the <span style=\"color: #ff0000;\"><strong>SILVER<\/strong><\/span>.<\/p>\n<p style=\"text-align: center;\">There is no better evidence that Better Art and Better Science do deliver Better Outcomes than the fantastic outcome from Cannes Lions 2017.<\/p>\n<p style=\"text-align: center;\">This is a truly a moment to celebrate the breadth and depth of the talent within our ranks. Congratulations to all and let us keep the momentUM going!<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Philippines, Fully Booked \u201cLives 1 of 4 \u2018Frank\u2019\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">GOLD: Retail &amp; Commerce<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Philippines, Fully Booked \u201cLives 2 of 4 \u2018Hanna\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">GOLD: Retail &amp; Commerce<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Philippines, Fully Booked \u201cLives 3 of 4 \u2018Nicky\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">GOLD: Retail &amp; Commerce<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM MENA, Coca-Cola, \u201cThe Line Up Song\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">GOLD: Best Use of Social Video<\/p>\n<p style=\"text-align: center;\">SILVER: Best Viral Film<\/p>\n<p style=\"text-align: center;\">BRONZE: Best Casting<\/p>\n<p style=\"text-align: center;\">BRONZE: Best Use of Adapted Music<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Production Design\/Art Direction<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Digital\/Social<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Fan Engagement, Community Building<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Excellence in Music Video<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Italy, Ubrew, \u201cResponsibly\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">SILVER: Best Use of Guerilla Marketing &amp; Stunts<\/p>\n<p style=\"text-align: center;\">BRONZE: Launch\/Relaunch<\/p>\n<p style=\"text-align: center;\">BRONZE: Best Use of Food &amp; Drink<\/p>\n<p style=\"text-align: center;\">SHORTLIST: The Low Budget\/High Impact Award (Promo + Activation)<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Digital Platforms<\/p>\n<p style=\"text-align: center;\">SHORTLIST: The Low Budget\/High Impact Award (Direct)<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Excellence in Media Isnights\/Strategy<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Food &amp; Drink (Media)<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Digital Platforms (Media)<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Special Editions &amp; Promotional Packaging<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Alcoholic Drinks<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM London, Johnson &amp; Johnson, \u201cOne Breath\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">SILVER: Health &amp; Wellness (Oral Medicine)<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Fast Moving Consumer Goods<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM MENA, Orange Tunisia, \u201cThe Hammam Fighter\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">SILVER: Excellence in Media Insights\/Strategy<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Manchester, Doctors of the World. \u201cReality Xmas\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">BRONZE: Best Use of Print or Outdoor<\/p>\n<p style=\"text-align: center;\">BRONZE: Calendars, Invitations &amp; Greeting Cards<\/p>\n<p style=\"text-align: center;\">SHORTLIST: The Low Budget\/High Impact Award<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Public Affairs &amp; Lobbying<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Excellence in Effectiveness<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Print<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM New York, U.S. Army, \u201cWhite Hats Needed\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">BRONZE: Best Use of Digital Platforms<\/p>\n<p style=\"text-align: center;\">SHORTLIST: Excellence in Media Insights &amp; Strategy<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Italy, Ubrew, \u201cDrink Others\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Food &amp; Drink (Film)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Italy, Ubrew, \u201cThe Thank You\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Food &amp; Drink (Film)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>UM Italy, Ubrew, \u201cThe Jingle\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">SHORTLIST: Best Use of Food &amp; Drink (Film)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2017 marked yet another immensely successful showing for UM at Cannes Lions as the agency won 15\u00a0Lions (4 GOLD, 4 SILVER, 7 BRONZE) and was SHORTLISTED for an additional 21 times!<\/p>\n","protected":false},"author":44,"featured_media":1659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Wins 15 Lions At Cannes 2017 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-15-lions-at-cannes-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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