{"id":1335,"date":"2017-07-13T06:42:42","date_gmt":"2017-07-13T06:42:42","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/the-art-and-science-of-out-of-home\/"},"modified":"2017-12-23T13:56:19","modified_gmt":"2017-12-23T13:56:19","slug":"the-art-and-science-of-out-of-home","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/the-art-and-science-of-out-of-home\/","title":{"rendered":"The Art and Science of Out-of-Home"},"content":{"rendered":"

At the Cannes Lions, ADWEEK spoke with innovative digital marketers to get their take on how art and science inform outdoor advertising. In the video above, they discuss some of the latest trends, from using mobile to retarget consumers who\u2019ve been exposed to an outdoor ad, to delivering dynamic creative based on the weather, time of day or other factors<\/p>\n

\u201cArt and science play a very strong role when it comes to outdoor,\u201d says Chad Stoller, Global Chief Innovation Officer at UM. \u201cOutdoor is a strong part of the art. It allows us to truly deliver and reach this particular customer or this particular segment. I believe they work together very well.\u201d<\/p>\n

Read the full story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cArt and science play a very strong role when it comes to outdoor,\u201d says Chad Stoller, Global Chief Innovation Officer at UM. <\/p>\n","protected":false},"author":44,"featured_media":1651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nThe Art and Science of Out-of-Home - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/the-art-and-science-of-out-of-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art and Science of Out-of-Home - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"\u201cArt and science play a very strong role when it comes to outdoor,\u201d says Chad Stoller, Global Chief Innovation Officer at UM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/the-art-and-science-of-out-of-home\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T06:42:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-23T13:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/chad-stoller-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/the-art-and-science-of-out-of-home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/the-art-and-science-of-out-of-home\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"The Art and Science of Out-of-Home\",\"datePublished\":\"2017-07-13T06:42:42+00:00\",\"dateModified\":\"2017-12-23T13:56:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/the-art-and-science-of-out-of-home\\\/\"},\"wordCount\":123,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/the-art-and-science-of-out-of-home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/chad-stoller-4.jpg\",\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/the-art-and-science-of-out-of-home\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/the-art-and-science-of-out-of-home\\\/\",\"name\":\"The Art and Science of Out-of-Home - 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