{"id":1336,"date":"2017-07-20T06:42:43","date_gmt":"2017-07-20T06:42:43","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\/"},"modified":"2017-12-23T13:52:48","modified_gmt":"2017-12-23T13:52:48","slug":"3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\/","title":{"rendered":"3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation"},"content":{"rendered":"<p>CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it\u2019s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and marketing landscape is more digital, fragmented, data rich, and competitive than ever. The modern battleground in marketing is for customer attention and to capture this, CMO\u2019s have had to transform the way they, their teams, and agency partners work and the skills needed are more aligned to that of the CIO than ever before.<\/p>\n<p>3 areas where the CMO and CIO\u2019s can partner on digital transformation are:<\/p>\n<p>1. Internal and External Data<\/p>\n<p>2. Customer Identity<\/p>\n<p>3. Omnichannel Experience<\/p>\n<p>Read more of the story <a href=\"https:\/\/digital-experience-platform.cioreview.com\/cxoinsight\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation-nid-24750-cid-172.html\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within within an organization.<\/p>\n","protected":false},"author":44,"featured_media":1648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within within an organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-20T06:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-23T13:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/cmos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation\",\"datePublished\":\"2017-07-20T06:42:43+00:00\",\"dateModified\":\"2017-12-23T13:52:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\\\/\"},\"wordCount\":138,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/cmos.jpg\",\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/3-areas-to-partner-with-cmos-to-drive-transformation-and-digital-innovation\\\/\",\"name\":\"3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation - 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