{"id":1338,"date":"2017-07-25T06:42:46","date_gmt":"2017-07-25T06:42:46","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/gaming-giant-ubisoft-names-um-as-its-u-s-media-agency-of-record\/"},"modified":"2017-12-23T13:48:10","modified_gmt":"2017-12-23T13:48:10","slug":"gaming-giant-ubisoft-names-um-as-its-u-s-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/gaming-giant-ubisoft-names-um-as-its-u-s-media-agency-of-record\/","title":{"rendered":"Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record"},"content":{"rendered":"<p>Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 2016.<\/p>\n<p>The IPG Mediabrands network\u2019s San Francisco office will handle planning and buying duties for the company, which is best known for the Assassin\u2019s Creed, Far Cry and Just Dance game series.<\/p>\n<p>\u201cThe impressive and thorough work by UM made it an easy decision to select them as our agency,\u201d read a statement from Ubisoft\u2019s vp of media and audience management Vanessa Vignon. \u201cWe look forward to our collaboration and successful new campaigns ahead.\u201d<\/p>\n<p>UM U.S. CEO Kasha Cacy said the gaming company thoroughly reviewed each competing agency\u2019s capabilities: \u201cOur model has been to take a very data-led, analytical approach. That was appealing to such a digital company.\u201d<\/p>\n<p>She added, \u201cWe have a team [in San Francisco] that is passionate about gaming, and we\u2019re really exited to tackle it.\u201d<\/p>\n<p><a href=\"http:\/\/www.adweek.com\/agencies\/gaming-giant-ubisoft-names-um-as-its-u-s-media-agency-of-record\/\" target=\"_blank\" rel=\"noopener\">Read the full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 20<\/p>\n","protected":false},"author":44,"featured_media":1643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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