{"id":1347,"date":"2017-08-28T06:42:56","date_gmt":"2017-08-28T06:42:56","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/lodestar-um-creates-unique-innovation-with-dabbawalas-for-federal-bank\/"},"modified":"2017-12-23T13:29:58","modified_gmt":"2017-12-23T13:29:58","slug":"lodestar-um-creates-unique-innovation-with-dabbawalas-for-federal-bank","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/lodestar-um-creates-unique-innovation-with-dabbawalas-for-federal-bank\/","title":{"rendered":"Lodestar UM creates unique innovation with Dabbawalas for Federal Bank"},"content":{"rendered":"<p>Federal Bank recently rolled out a new brand campaign around the theme \u2018Why Settle for less?\u2019 Taking this campaign thought ahead innovatively, Lodestar UM, part of IPG Mediabrands, conceptualised a unique initiative with the lifeline of Mumbai \u2013 the Dabbawalas. Media partner Radio City helped in amplifying this unique activity.<\/p>\n<p>The Mumbai Dabbawalas are an incredible organisation of 5,000 people that delivers lunch boxes to lakhs of people every day. The Dabbawalas are well known for their \u2018Why settle for less\u2019 attitude and have a record of less than 1.9 per cent error per billion statistic, which is a great achievement of incredible efficiency, despite their systems being very low on technology.<\/p>\n<p>Lodestar UM rode on this reach of the Dabbawalas to create a never before innovation in this space. \u201cIn all aspects of life, be it family career or home, Mumbaikars exemplify the \u2018Why settle for less\u2019 attitude. Hence, we decided to celebrate this spirit of the Mumbaikars and give them a surprise in form of a Federal Bank goodie box,\u201d elaborated\u00a0Deepak Netram, Senior Vice President, Lodestar UM.<\/p>\n<p><a href=\"https:\/\/www.adgully.com\/lodestar-um-creates-unique-innovation-with-dabbawalas-for-federal-bank-73816.html\" target=\"_blank\" rel=\"noopener\">Read more of the story here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Federal Bank recently rolled out a new brand campaign around the theme \u2018Why Settle for less?\u2019 Taking this campaign thought ahead innovativel<\/p>\n","protected":false},"author":44,"featured_media":1620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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