{"id":1386,"date":"2017-11-02T06:43:52","date_gmt":"2017-11-02T06:43:52","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/theres-never-been-a-more-interesting-time-in-advertising-and-media\/"},"modified":"2017-12-22T21:51:38","modified_gmt":"2017-12-22T21:51:38","slug":"theres-never-been-a-more-interesting-time-in-advertising-and-media","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/theres-never-been-a-more-interesting-time-in-advertising-and-media\/","title":{"rendered":"There\u2019s never been a more interesting time in advertising and media"},"content":{"rendered":"

There are more than 30 innovations and trends in media and marketing today \u2013 but only four that really matter now. Ahead of his presentation at Mumbrella360 Asia, Chad Stoller explains exactly why<\/em><\/p>\n

It\u2019s so easy to get swept up by headline-grabbing technologies that\u00a0might<\/em>prove to be marketer must-haves, that it\u2019s sometimes hard to remember what\u2019s already a reality.<\/p>\n

With that in mind, it\u2019s far more worthwhile for marketers to instead focus on four areas that, while still emerging, are sure to be with us for the long haul: live video, cross-screen audience measurement, addressable content and location reputation.<\/p>\n

These are among more than 30 innovations and trends in content, data and measurement, formats and platforms that are attracting attention today.<\/p>\n

When live, streaming video emerged on Periscope about two years ago, some wondered why they would want to see strangers on the other side of the world walking their dogs as it happened. But while Periscope will be submerged for good in early 2018, live video has exploded, particularly on social platforms.<\/p>\n

Now, in the same way that digital giants Amazon have jumped into the arms race that is original content creation, so have they, along with Facebook and Google, taken to the field to compete for the rights to stream professional sports events.<\/p>\n

Read the full story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There are more than 30 innovations and trends in media and marketing today \u2013 but only four that really matter now. <\/p>\n","protected":false},"author":44,"featured_media":1546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nThere\u2019s never been a more interesting time in advertising and media - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/theres-never-been-a-more-interesting-time-in-advertising-and-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There\u2019s never been a more interesting time in advertising and media - 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