{"id":2388,"date":"2017-12-28T18:54:14","date_gmt":"2017-12-28T18:54:14","guid":{"rendered":"http:\/\/localhost:10151\/?p=2388"},"modified":"2018-01-22T18:54:46","modified_gmt":"2018-01-22T18:54:46","slug":"um-portugals-pedro-batista-reflects-on-2017","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/","title":{"rendered":"UM Portugal’s Pedro Batista Reflects on 2017"},"content":{"rendered":"

A year of overcomes and results. So it was 2017 for media agency UM, in the words of its director general in Portugal, Pedro Batista.<\/em><\/p>\n

“In an extremely challenging year, UM prides itself on constant overcomes and results achieved.\u00a0From the reinforcement of trust deposited by customers, to winning new partnerships and expanding the portfolio of advertisers, to success at the most renowned advertising festivals in the industry (we were, for example, the most awarded media agency at the Effies Awards) … to the refurbished offices that welcome our most diverse talents. ”<\/p>\n

Read the Full Story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“In an extremely challenging year, UM prides itself on constant overcomes and results achieved.\u00a0From the reinforcement of trust deposited by customers, to winning new partnerships and expanding the portfolio of advertisers.”<\/p>\n","protected":false},"author":44,"featured_media":2389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Portugal's Pedro Batista Reflects on 2017 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Portugal's Pedro Batista Reflects on 2017 - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\""In an extremely challenging year, UM prides itself on constant overcomes and results achieved.\u00a0From the reinforcement of trust deposited by customers, to winning new partnerships and expanding the portfolio of advertisers."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-28T18:54:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-22T18:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2018\/01\/2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Portugal’s Pedro Batista Reflects on 2017\",\"datePublished\":\"2017-12-28T18:54:14+00:00\",\"dateModified\":\"2018-01-22T18:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2017.jpg\",\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/\",\"name\":\"UM Portugal's Pedro Batista Reflects on 2017 - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2017.jpg\",\"datePublished\":\"2017-12-28T18:54:14+00:00\",\"dateModified\":\"2018-01-22T18:54:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2017.jpg\",\"contentUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2017.jpg\",\"width\":1500,\"height\":844,\"caption\":\"2017\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-portugals-pedro-batista-reflects-on-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UM Portugal’s Pedro Batista Reflects on 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UM Portugal's Pedro Batista Reflects on 2017 - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/","og_locale":"en_US","og_type":"article","og_title":"UM Portugal's Pedro Batista Reflects on 2017 - UM JAPAN","og_description":"\"In an extremely challenging year, UM prides itself on constant overcomes and results achieved.\u00a0From the reinforcement of trust deposited by customers, to winning new partnerships and expanding the portfolio of advertisers.\"","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2017-12-28T18:54:14+00:00","article_modified_time":"2018-01-22T18:54:46+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/jp.umww.com\/wp-content\/uploads\/2018\/01\/2017.jpg","type":"image\/jpeg"}],"author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"UM Portugal’s Pedro Batista Reflects on 2017","datePublished":"2017-12-28T18:54:14+00:00","dateModified":"2018-01-22T18:54:46+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/"},"wordCount":101,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"image":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/jp.umww.com\/wp-content\/uploads\/2018\/01\/2017.jpg","articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/","name":"UM Portugal's Pedro Batista Reflects on 2017 - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#primaryimage"},"image":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/jp.umww.com\/wp-content\/uploads\/2018\/01\/2017.jpg","datePublished":"2017-12-28T18:54:14+00:00","dateModified":"2018-01-22T18:54:46+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#primaryimage","url":"https:\/\/jp.umww.com\/wp-content\/uploads\/2018\/01\/2017.jpg","contentUrl":"https:\/\/jp.umww.com\/wp-content\/uploads\/2018\/01\/2017.jpg","width":1500,"height":844,"caption":"2017"},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-portugals-pedro-batista-reflects-on-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"UM Portugal’s Pedro Batista Reflects on 2017"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/2388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media\/2389"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}