{"id":2403,"date":"2018-01-19T19:15:33","date_gmt":"2018-01-19T19:15:33","guid":{"rendered":"http:\/\/localhost:10151\/?p=2403"},"modified":"2018-03-06T08:12:56","modified_gmt":"2018-03-06T08:12:56","slug":"three-top-factors-making-older-millennials-happy","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/three-top-factors-making-older-millennials-happy\/","title":{"rendered":"Three Top Factors Making Older Millennials Happy"},"content":{"rendered":"

By Graeme Hutton<\/p>\n

Age is one of the overarching factors affecting how happy we are in life.\u00a0 People in their 70s or older\u00a0tend to be the happiest of all generations; various studies confirm\u00a0this<\/a>.\u00a0 UM’s annual study of consumers’ media consumption and lifestyles, Media in Mind, shows women who are 70-plus\u00a0tend to be the happiest of all.\u00a0 Forty-nine percent of women age\u00a070-plus\u00a0agree a lot with the statement “I am very happy with my life as it is.”<\/p>\n

The closest age group to the average score of 33% is older Millennials, those aged 30-39, who also score 33%.\u00a0 If older Millennials mirror the U.S. norm, then what makes them happy\u00a0and, possibly more important, what can make them happier still?\u00a0 Three main insights are offered by Media in Mind.<\/p>\n

Read the full story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If older Millennials mirror the U.S. norm, then what makes them happy\u00a0and, possibly more important, what can make them happier still?<\/p>\n","protected":false},"author":44,"featured_media":2404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nThree Top Factors Making Older Millennials Happy - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/three-top-factors-making-older-millennials-happy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Top Factors Making Older Millennials Happy - 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