{"id":411,"date":"2014-03-10T06:26:00","date_gmt":"2014-03-10T06:26:00","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\/"},"modified":"2017-12-28T00:06:13","modified_gmt":"2017-12-28T00:06:13","slug":"um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\/","title":{"rendered":"UM Enjoys Strong Showing on Festival of Media Global Shortlist"},"content":{"rendered":"<p>UM has racked up an impressive number of shortlisted entries for the upcoming Festival of Media Global Awards. Out of the 19 categories, UM was singled out 24 times.<\/p>\n<p>The Festival of Media Global Awards recognizes the very best creative thinking in media globally, and this year saw a record-breaking number of entries coming from 27 different countries. The UK, the U.S. and Australia saw the most entries overall this year, while the Philippines, Malaysia and Singapore each doubled their number of entries from last year.<\/p>\n<p>The Shortlisting Jury was comprised of over 65 media insiders including Sven Weisbrich, CEO UM Germany. A panel of 24 industry experts will meet in Rome to judge the shortlisted entries, and the winners will be announced at a gala dinner on April 8th, the final night of The Festival of Media Global 2014. This year\u2019s jury features individuals from some of the world\u2019s leading brands and agencies, including Alessandra Giaquinta, Managing Director, UM Italy.<\/p>\n<p>Here are the shortlisted UM entries:<\/p>\n<p style=\"text-align: center;\"><strong>Best Communications Strategy<\/strong><br \/>\n<em>\u201cSmiling is an Act of Charity\u201d for Listerine \u2013 Malaysia<\/em><br \/>\n<em>\u201cFasting Companion for Kids During the Holy Month of Ramadan\u201d for Dutch Lady \u2013 Malaysia<\/em><br \/>\n<em>\u201cFast Front Pages\u201d for News Corp Australia Metro Mastheads \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Engagement Strategy<\/strong><br \/>\n<em>\u201cArtic Home\u201d for Coca-Cola \u2013 Demark<\/em><br \/>\n<em>\u201cLambnesia\u201d for Lamb \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Entertainment Platform<\/strong><br \/>\n<em>\u201cSpend Your Lunch Well\u201d for ING Direct \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Event\/Experiential Campaign<\/strong><br \/>\n<em>\u201cBudweiser Red Light\u201d for Budweiser \u2013 Canada<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Launch Campaign<\/strong><br \/>\n<em>\u201cLocally Famous\u201d for MasterCard \u2013 Australia<\/em><br \/>\n<em>\u201cSpend Your Lunch Well\u201d for ING Direct \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Social Media Strategy<\/strong><br \/>\n<em>\u201cArtic Home\u201d for Coca-Cola \u2013 Denmark<\/em><br \/>\n<em>\u201cXTL\u201d for Department of Families, Housing, Communities and Indigenous Affairs \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Use of Content<\/strong><br \/>\n<em>\u201cDodge Defiance\u201d for Dodge \u2013 United States<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Targeted Campaign<\/strong><br \/>\n<em>\u201cSmiling is an Act of Charity\u201d for Listerine \u2013 Malaysia<\/em><br \/>\n<em>\u201cOne Direction Kik\u2019s Off Their New Album\u201d for Sony Music Entertainment \u2013 United States<\/em><br \/>\n<em>\u201cXTL\u201d for Department of Families, Housing, Communities and Indigenous Affairs \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Best Use of Mobile<\/strong><br \/>\n<em>\u201c100Plus Trainer in Your Pocket\u201d for F&amp;N Interflavine Pte Ltd.\/100Plus \u2013 Malaysia<\/em><br \/>\n<em>\u201cCarrie Call\u201d for Sony Pictures Entertainment \u2013 Japan<\/em><br \/>\n<em>\u201cTarget Toy Sale\u201d for Target \u2013 Australia<\/em><\/p>\n<p style=\"text-align: center;\"><strong>The Creative Use of Media Award<\/strong><br \/>\n<em>\u201c#Let\u2019sEatTogehter\u201d for Coca-Cola \u2013 Romania<\/em><br \/>\n<em>\u201cFast Front Pages\u201d for News Corp Australia Metro Mastheads \u2013 Australia<\/em><br \/>\n<em>\u201cOffice 365 Work From Anywhere\u201d for Microsoft \u2013 United Kingdom<\/em><br \/>\n<em>\u201cXbox #Keycode\u201d for Microsoft \u2013 United Kingdom<\/em><\/p>\n<p style=\"text-align: center;\"><strong>The Effectiveness Award<\/strong><br \/>\n<em>\u201cThe Loss Generator\u201d for SBAB \u2013 Sweden<\/em><\/p>\n<p style=\"text-align: center;\"><strong>The Utility\/Public Service Award<\/strong><br \/>\n<em>\u201cXTL\u201d for Department of Families, Housing, Communities and Indigenous Affairs \u2013 Australia<\/em><\/p>\n<p>This year\u2019s Festival is being held in Rome at the Rome Cavalieri Hotel, from April 6-8, 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM has racked up an impressive number of shortlisted entries for the upcoming Festival of Media Global Awards. Out of the 19 categories, UM was singled out 24 times.<\/p>\n","protected":false},"author":44,"featured_media":1512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Enjoys Strong Showing on Festival of Media Global Shortlist - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Enjoys Strong Showing on Festival of Media Global Shortlist - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM has racked up an impressive number of shortlisted entries for the upcoming Festival of Media Global Awards. Out of the 19 categories, UM was singled out 24 times.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-10T06:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-28T00:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/12\/festival-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Enjoys Strong Showing on Festival of Media Global Shortlist\",\"datePublished\":\"2014-03-10T06:26:00+00:00\",\"dateModified\":\"2017-12-28T00:06:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/festival-media.jpg\",\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-enjoys-strong-showing-on-festival-of-media-global-shortlist-2\\\/\",\"name\":\"UM Enjoys Strong Showing on Festival of Media Global Shortlist - 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