{"id":422,"date":"2014-02-18T06:26:11","date_gmt":"2014-02-18T06:26:11","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-gold-at-creative-media-awards-2\/"},"modified":"2018-01-03T14:30:59","modified_gmt":"2018-01-03T14:30:59","slug":"um-wins-gold-at-creative-media-awards-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-wins-gold-at-creative-media-awards-2\/","title":{"rendered":"UM Wins Gold at Creative Media Awards"},"content":{"rendered":"

UM Canada took home the Creative Media Gold for Content Marketing at the Creative Media Awards for the 2013 \u201cMoment Zero\u201d video series, created for Coke Zero. The Creative Media Awards recognize creativity in media advertising buying, planning and strategy and is the only award program of its kind. The awards were founded by MediaPost nine years ago.<\/p>\n

Coca-Cola Zero\u2019s \u201cMoment Zero\u201d campaign featured a series of online videos highlighting real men with legendary hockey stories. Their stories were re-enacted with NHL players in the starring roles. By using a combination of social media and leveraging a partnership with Canada\u2019s biggest sports network, TSN, the videos generated 1.15 million views on the Coke Zero YouTube hub within one month and increased @CokeZero_CA mentions on Twitter 989 percent.<\/p>\n

CLICK HERE<\/a>\u00a0to check out the award-winning video series.<\/p>\n","protected":false},"excerpt":{"rendered":"

UM Canada took home the Creative Media Gold for Content Marketing at the Creative Media Awards for the 2013 \u201cMoment Zero\u201d video series, created for Coke Zero.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-422","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"\nUM Wins Gold at Creative Media Awards - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-gold-at-creative-media-awards-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins Gold at Creative Media Awards - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM Canada took home the Creative Media Gold for Content Marketing at the Creative Media Awards for the 2013 \u201cMoment Zero\u201d video series, created for Coke Zero.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-gold-at-creative-media-awards-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-18T06:26:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-03T14:30:59+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-gold-at-creative-media-awards-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-gold-at-creative-media-awards-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Wins Gold at Creative Media Awards\",\"datePublished\":\"2014-02-18T06:26:11+00:00\",\"dateModified\":\"2018-01-03T14:30:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-gold-at-creative-media-awards-2\\\/\"},\"wordCount\":143,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-gold-at-creative-media-awards-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-gold-at-creative-media-awards-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-gold-at-creative-media-awards-2\\\/\",\"name\":\"UM Wins Gold at Creative Media Awards - 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