{"id":521,"date":"2012-06-24T06:28:07","date_gmt":"2012-06-24T06:28:07","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-takes-home-4-awards-from-cannes-lions-2\/"},"modified":"2017-12-29T14:27:29","modified_gmt":"2017-12-29T14:27:29","slug":"um-takes-home-4-awards-from-cannes-lions-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-takes-home-4-awards-from-cannes-lions-2\/","title":{"rendered":"UM Takes Home 4 Awards from Cannes Lions"},"content":{"rendered":"<p>Cannes Lions, recognized as one of the most prestigious and coveted awards in the advertising industry, has awarded UM with 4 awards within the Media Lions category.<\/p>\n<p>UM Hong Kong won silver for their exemplary work on \u201cChok! Chok! Chok!,\u201d creating an iPhone mobile app where teens could interact with a TV commercial by shaking their mobile device in an accelerated motion to receive exclusive content as well as receive instant prizes directly from the screen. Therefore, turning an otherwise traditional TV ad into Hong Kong\u2019s first ever interactive TV gaming promotion.<\/p>\n<p>Secondly, UM Romania won Silver and Bronze for their work on \u201cRomanians Are Smart,\u201d\u00a0challenging citizens from Romania to be the first country to change its image on the internet.<\/p>\n<p>And last but not least, IUM Sweden won Bronze for \u201cCelebrity Ceasefire,\u201d which utilized an entertainment platform to grab the attention of their audience and help make Direct Mail top of mind for consumers.<\/p>\n<p>Here are the winning UM entries by category:<\/p>\n<p style=\"text-align: center;\"><strong>Silver &#8211; Best Use of Mobile Device<\/strong><br \/>\n\u201cChok! Chok! Chok!\u201d &#8211; by UM Hong Kong<br \/>\nClient: Coca- Cola<\/p>\n<p style=\"text-align: center;\"><strong>Silver &#8211; Best Use of Digital Media &amp; Bronze &#8211; Fast Moving Consumer Goods<\/strong><br \/>\n\u201cRomanians Are Smart\u201d &#8211; by UM Romania<br \/>\nClient: Kandia Dulce<\/p>\n<p style=\"text-align: center;\"><strong>Bronze &#8211; Commercial Public Services incl. Healthcare &amp; Medical<\/strong><br \/>\n\u201cCelebrity Ceasefire\u201d &#8211; by IUM Sweden<br \/>\nClient: The Swedish Post Office<\/p>\n<p>All in all, these award wins are a true testament to UM\u2019s commitment to curious thinking, an innovative spirit and high caliber of work across the globe. Congratulations to all the winners, you\u2019ve done us proud!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cannes Lions, recognized as one of the most prestigious and coveted awards in the advertising industry, has awarded UM with 4 awards within the Media Lions category.<\/p>\n","protected":false},"author":44,"featured_media":1770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Takes Home 4 Awards from Cannes Lions - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-takes-home-4-awards-from-cannes-lions-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Takes Home 4 Awards from Cannes Lions - 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