{"id":530,"date":"2014-04-16T06:28:19","date_gmt":"2014-04-16T06:28:19","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/april-2014-um-raises-more-than-e-1-9-million-for-charity-2\/"},"modified":"2018-01-03T14:57:09","modified_gmt":"2018-01-03T14:57:09","slug":"april-2014-um-raises-more-than-e-1-9-million-for-charity-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/april-2014-um-raises-more-than-e-1-9-million-for-charity-2\/","title":{"rendered":"UM Raises More Than \u20ac 1.9 Million for Charity"},"content":{"rendered":"<p>UM Hammertime, organized by UM Amsterdam in conjunction with MAGNA Global, raised a record amount of \u20ac 1.975.000 ($2.7 million) in gross media value for charity clients MS Research and War Child. High demand auction items included:<\/p>\n<ul>\n<li>\u201cPA for a Day,\u201d where two media buyers of MAGNA would perform as an assistant for a day<\/li>\n<li>Two guest roles on the popular Dutch soap opera, GTST<\/li>\n<li>A golf clinic with Managing Director Rik Ruts, a former semi-professional golfer, on the most beautiful golf course in the Netherlands<\/li>\n<\/ul>\n<p>Both charities were overwhelmed by the spectacular amount that was raised. Lex van Iterson, Head of Communications and Fundraising for Foundation MS Research said, \u201cThe raised media value will be used in order to make an even bigger audience aware of the impact MS has on someone\u2019s life and to make clear that more academic research is needed in order to find the cause of and solution to MS.\u201d<\/p>\n<p>Mark Brounen, Marketing Manager at War Child, added, \u201cThis wonderful media amount will help us further in spreading our story and to raise as many Friends as possible. Together we will take the war out of a child. We are very grateful to UM and all participating media partners.\u201d<\/p>\n<p>\u201cWe are committed to social responsibility and our efforts for MS Research and War Child can generate even more funds to help children and patients further,\u201d said Rik Ruts, Managing Director, UM Netherlands. \u201cWe are especially thankful for the contribution of all media partners. Together we have made the event a great success story.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Hammertime, organized by UM Amsterdam in conjunction with MAGNA Global, raised a record amount of \u20ac 1.975.000 ($2.7 million) in gross media value for charity clients MS Research and War Child.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-530","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Raises More Than \u20ac 1.9 Million for Charity - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/april-2014-um-raises-more-than-e-1-9-million-for-charity-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Raises More Than \u20ac 1.9 Million for Charity - 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