{"id":553,"date":"2014-08-13T06:28:50","date_gmt":"2014-08-13T06:28:50","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/canada-named-to-best-content-partnership-list-2\/"},"modified":"2018-01-18T15:06:11","modified_gmt":"2018-01-18T15:06:11","slug":"canada-named-to-best-content-partnership-list-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/canada-named-to-best-content-partnership-list-2\/","title":{"rendered":"UM Canada Named to Best Content Partnership List"},"content":{"rendered":"

UM Canada has been recognized twice on Pressboard\u2019s \u201cBest of Brand Content Partnerships\u201d with campaigns for both AB InBev and Johnson & Johnson.\u00a0 Ranked by Pressboard and published by Marketing Magazine<\/em>, the coveted list features \u201c10 publisher\/brand collaborations worth studying.\u201d<\/p>\n

The partnership between Bud Light and Vice tops the list with their \u201cBud Light Living Room\u201d campaign which aims to solidify Bud Light as a leading conveyor of the electronic dance music (EDM) culture in Canada. The content spans from massive festival stages to Bud Light sponsored EDM events featuring world renowned DJ\u2019s like Steve Aoki.<\/p>\n

UM client Johnson & Johnson also makes the list with their Aveeno and Canadian Family partnership. The campaign targets new parents by offering them helpful articles on everything from establishing a routine to maintaining the health and well-being of their child. Over the course of six months, the marketing and editorial teams at CanadianFamily.ca and Aveeno Baby co-produced pieces of content under the unique sponsorship program.<\/p>\n","protected":false},"excerpt":{"rendered":"

UM Canada has been recognized twice on Pressboard\u2019s \u201cBest of Brand Content Partnerships\u201d with campaigns for both AB InBev and Johnson & Johnson.\u00a0 <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nUM Canada Named to Best Content Partnership List - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/canada-named-to-best-content-partnership-list-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Canada Named to Best Content Partnership List - 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