{"id":556,"date":"2014-12-15T06:28:54","date_gmt":"2014-12-15T06:28:54","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/benjamin-moore-selects-um-as-its-media-agency-of-record-2\/"},"modified":"2017-12-29T15:07:33","modified_gmt":"2017-12-29T15:07:33","slug":"benjamin-moore-selects-um-as-its-media-agency-of-record-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/benjamin-moore-selects-um-as-its-media-agency-of-record-2\/","title":{"rendered":"Benjamin Moore Selects UM As Its Media Agency of Record"},"content":{"rendered":"<p><strong>TORONTO, ON, December 15 2014<\/strong> \u2013 UM, a division of IPG Mediabrands, announced today Benjamin Moore has selected the firm as its new Media Agency of Record in Canada. In selecting UM, Benjamin Moore is evolving its approach to more of a North American platform. UM will be working directly with The Martin Agency based in Richmond, Virginia (Agency of Record), one of its sister companies within the IPG network.\u00a0\u00a0 UM will partner with The Martin Agency and handle all aspects of channel planning, buying and digital in English and French.<\/p>\n<p><strong>Shelley Smit, President, UM:<\/strong><\/p>\n<p>\u201cBenjamin Moore, as a brand, is all about passion when you consider how much people care about their homes. It\u2019s a great time to connect with people through their passion for d\u00e9cor and interior design. We\u2019re very excited to explore the opportunities that exist for a lifestyle brand like Benjamin Moore.\u201d<\/p>\n<p><strong>Deb Dehamilton, Senior Manager Media at Benjamin Moore:<\/strong><\/p>\n<p>\u201cUM has a proven track record in terms of driving brand love. We wanted an agency that could help us make a more meaningful and deeper connection with consumers. UM demonstrated that they share our passions and we\u2019re confident that they will have a positive impact on our business.\u201d<\/p>\n<p>Benjamin Moore joins UM\u2019s portfolio of Tier 1 clients including Chrysler, Sony, Johnson &amp; Johnson, Coca-Cola, Hershey, McCain and Boston Pizza.<\/p>\n<p><strong>About UM<\/strong><\/p>\n<p>UM (<a href=\"http:\/\/umwwjpstg.wpenginepowered.com\/\">umwwjpstg.wpenginepowered.com<\/a>) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas.\u00a0 A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by <em>Media Magazine<\/em>. UM\u2019s list of clients globally includes Chrysler, Coca-Cola, ExxonMobil, Heinz, Hershey, Johnson &amp; Johnson, and Sony. In 2012, UM\u2019s new business global wins and retention received a grade A from RECMA.<\/p>\n<p><strong>About Benjamin Moore<\/strong><\/p>\n<p>Benjamin Moore &amp; Co., a Berkshire Hathaway company, was founded in 1883 and established its Canadian operations in 1906.\u00a0\u00a0 One of North America\u2019s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed through a network of independent paint and decorating retailers.\u00a0 For more information visit <a href=\"http:\/\/www.benjaminmoore.com\/\">www.benjaminmoore.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM, a division of IPG Mediabrands, announced today Benjamin Moore has selected the firm as its new Media Agency of Record in Canada. <\/p>\n","protected":false},"author":44,"featured_media":1849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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