{"id":569,"date":"2014-01-14T06:29:09","date_gmt":"2014-01-14T06:29:09","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-leads-in-europe-for-bridgestone-2-2\/"},"modified":"2018-01-16T18:37:19","modified_gmt":"2018-01-16T18:37:19","slug":"um-leads-in-europe-for-bridgestone-2-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/um-leads-in-europe-for-bridgestone-2-2\/","title":{"rendered":"UM Leads in Europe for Bridgestone"},"content":{"rendered":"

LONDON<\/strong> \u2013 UM has emerged the victor in a four-way pitch battle, winning the European contract for Bridgestone, the world\u2019s largest tyre and rubber manufacturer.
\nUM will now handle all European media planning, buying and research for the premium tyre brand.<\/p>\n

The brief was to increase brand awareness and develop the existing online portal www.beeneverywhere.eu<\/a> as a key platform for the Bridgestone philosophy: serving society with superior quality, supporting the lives of individuals.<\/p>\n

The integrated, European-wide campaign will run across all media channels, with UM London managing the account for the UK.<\/p>\n

Together, Bridgestone and UM will build a new relationship with their consumers, enhancing awareness of Bridgestone and how the brand affects the lives of people on the move.<\/p>\n

Jake R\u00f8nsholt, General Manager, Corporate and Brand Communications at Bridgestone Europe, said:
\n\u201cUM has shown great strategic and creative thinking throughout the entire process. As we continue to invest in building our brand, UM\u2019s activation ideas and data intelligence skills will help us achieve our ambitious goals.\u201d<\/p>\n

Sven Weisbrich, CEO UM Germany, commented: \u201cWe are thrilled by the opportunity to partner with Bridgestone Europe and keen to give them competitive advantage in the marketplace through curiosity, innovation and creativity.\u201d<\/p>\n

About UM<\/strong>
\nUM (umwwjpstg.wpenginepowered.com<\/a>) is a global marketing communications agency that represents the world\u2019s leading marketers and strategic thinkers for many highly regarded clients including Coca-Cola, Sony, Johnson & Johnson, L\u2019Oreal, and Chrysler. As part of the Interpublic Group of Companies, UM has 151 offices in 130 countries and employs 3,600 creative thinkers and doers. With the mantra, \u2018Curiosity Works\u2019 UM offers a full spectrum of media services and is able to tap into a number of exclusive partner agencies so they deliver sound business results to clients.<\/p>\n

About Bridgestone Europe<\/strong>
\nBridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world\u2019s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU\u2019s premium tyres are sold both within Europe and globally.
\nMedia information: G. Meylemans: +3227146840<\/p>\n

Press Contact<\/strong>
\nJames Richards
\nCommunications Director
\njames.richards@mbww.com
\n020 7073 7345<\/p>\n","protected":false},"excerpt":{"rendered":"

UM has emerged the victor in a four-way pitch battle, winning the European contract for Bridgestone, the world\u2019s largest tyre and rubber manufacturer.
\nUM will now handle all European media planning, buying and research for the premium tyre brand.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-569","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nUM Leads in Europe for Bridgestone - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/um-leads-in-europe-for-bridgestone-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Leads in Europe for Bridgestone - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM has emerged the victor in a four-way pitch battle, winning the European contract for Bridgestone, the world\u2019s largest tyre and rubber manufacturer. 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