{"id":586,"date":"2013-08-02T06:29:29","date_gmt":"2013-08-02T06:29:29","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/nationwide-consolidates-media-duties-at-interpublics-um-2\/"},"modified":"2018-01-16T17:29:25","modified_gmt":"2018-01-16T17:29:25","slug":"nationwide-consolidates-media-duties-at-interpublics-um-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/nationwide-consolidates-media-duties-at-interpublics-um-2\/","title":{"rendered":"Nationwide Consolidates Media Duties at Interpublic’s UM"},"content":{"rendered":"

By: Alexandra Bruell,\u00a0AdvertisingAge<\/em><\/a><\/p>\n

After a review that began in March, Nationwide Insurance has consolidated media duties with\u00a0UM. The Interpublic Group of Cos.’ shop will now handle digital and traditional media-planning and buying, as well as analytics.<\/p>\n

Cheil-owned McKinney was the incumbent for media planning, while Publicis Groupe’s\u00a0Rosetta\u00a0had supported digital-media buying. Nationwide has worked with UM, the incumbent on the traditional buying business, for 15 years. The shift will not impact McKinney, the lead creative agency for Nationwide, beyond media planning.<\/p>\n

<\/figcaption><\/figure>\n

Agencies either referred calls to the client or couldn’t immediately be reached.<\/p>\n

Nationwide spends about $300 million on measured media in the U.S., said Nationwide CMO Matt Jauchius.<\/p>\n

READ THE FULL ARTICLE HERE<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

After a review that began in March, Nationwide Insurance has consolidated media duties with\u00a0UM. The Interpublic Group of Cos.’ shop will now handle digital and traditional media-planning and buying, as well as analytics.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nNationwide Consolidates Media Duties at Interpublic's UM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/nationwide-consolidates-media-duties-at-interpublics-um-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nationwide Consolidates Media Duties at Interpublic's UM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"After a review that began in March, Nationwide Insurance has consolidated media duties with\u00a0UM. 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