{"id":588,"date":"2013-08-26T06:29:32","date_gmt":"2013-08-26T06:29:32","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/hershey-picks-um-for-global-media-2-2\/"},"modified":"2017-12-27T00:35:51","modified_gmt":"2017-12-27T00:35:51","slug":"hershey-picks-um-for-global-media-2-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/hershey-picks-um-for-global-media-2-2\/","title":{"rendered":"Hershey Picks UM for Global Media"},"content":{"rendered":"<p><a href=\"http:\/\/adage.com\/article\/agency-news\/hershey-picks-um-global-media\/243831\/\" target=\"_blank\" rel=\"noopener\">By:\u00a0E.J. Schultz &amp;\u00a0Alexandra Bruell,\u00a0<em>AdvertisingAge<\/em><\/a><\/p>\n<p>The\u00a0Hershey Co.\u00a0has selected Interpublic&#8217;s\u00a0UM\u00a0as its global media buying and planning agency following an eight-month review.<\/p>\n<p>Hershey, which has significantly boosted its ad spending this year, had used multiple media agencies across the globe. U.S. incumbent media shop\u00a0Omnicom Group&#8217;s\u00a0OMD\u00a0participated in the invitation-only review along with Publicis Groupe&#8217;s\u00a0Zenith. The assignment includes paid media such as TV, print, digital and Hispanic for the U.S. business &#8212; the company&#8217;s largest &#8212; as well as international businesses.<\/p>\n<p>&#8220;After a comprehensive review,\u00a0Universal McCann\u00a0will be a strong partner for The Hershey Company and our portfolio of iconic brands,&#8221; Denis Sison, VP for global marketing excellence and equity, said in a statement to Ad Age. &#8220;OMD has been a valuable partner to Hershey throughout the years. We would like to sincerely thank them for their work and dedication.&#8221;<\/p>\n<p><a href=\"http:\/\/adage.com\/article\/agency-news\/hershey-picks-um-global-media\/243831\/\">READ THE FULL ARTICLE HERE<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hershey Co. has selected Interpublic\u2019s UM as its global media buying and planning agency following an eight-month review. Hershey, which has significantly boosted its ad spending this year, had used multiple media agencies across the globe. <\/p>\n","protected":false},"author":44,"featured_media":1772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hershey Picks UM for Global Media - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/hershey-picks-um-for-global-media-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hershey Picks UM for Global Media - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The Hershey Co. has selected Interpublic\u2019s UM as its global media buying and planning agency following an eight-month review. 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