{"id":610,"date":"2014-04-13T06:29:54","date_gmt":"2014-04-13T06:29:54","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/the-2014-media-all-stars-2\/"},"modified":"2018-01-18T17:07:54","modified_gmt":"2018-01-18T17:07:54","slug":"the-2014-media-all-stars-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/the-2014-media-all-stars-2\/","title":{"rendered":"The 2014 Media All-Stars"},"content":{"rendered":"

By:\u00a0Adweek<\/em><\/a>
\nKasha Cacy<\/strong><\/p>\n

\"KashaKasha Cacy never planned to go into advertising, yet alone drill deeper into the complexities of media. But after landing her first job as an Accenture programmer, she got involved with marketers who were looking for technological change. That path led her to the ad world, and some of the biggest agencies.<\/p>\n

In her new global product role at UM (a new title), Cacy\u2019s experience in strategy, analytics and global client management will come in handy as she revamps the agency\u2019s planning and buying tools. But Daryl Lee, UM\u2019s global CEO, says her consulting background is just as critical. \u201cShe brings the perfect combination of data and intuition to client problems and has moved media plans from reach and frequency to business outcomes,\u201d he says.<\/p>\n

Cacy\u2019s promotion caps seven years at UM, where she was hired to build the U.S. communications planning group. After UM\u2019s 2007 launch of Johnson & Johnson agency J3, she was tapped to lead its business analytics team of researchers, digital execs and econometric modelers. Returning to UM, Cacy quickly proved her new-business chops, leading the successful global pitch for Hershey last year following a U.S. Postal Service win in late 2012.<\/p>\n

Her accomplishments aren\u2019t the result of careful career planning. \u201cI\u2019ve always been open to where the road takes me and following things that interested me,\u201d she says. The journey changed after Wunderman recruited her from Accenture, placing her in a strategist role and working with IBM before following the account to Ogilvy. Later, she would move to UM sibling McCann Erickson.<\/p>\n

\u201cOne of the reasons I haven\u2019t gone back to a creative agency is because there\u2019s so much opportunity to do really creative and interesting things in media,\u201d says Cacy. \u201cI love where it is going and all the things you can do.\u201d \u2014N.O.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kasha Cacy never planned to go into advertising, yet alone drill deeper into the complexities of media. 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