UM Netherlands has officially announced the launch of UM Studios, UM\u2019s content creation division, with Arthur Herpel and Marnix Tellings leading the new division.
\n\u201cWith the available data and knowledge about consumers, media, and brands we are increasingly able to provide ideas not only based on \u2018gut feeling\u2019, but that also really contribute to our client\u2019s objectives,\u201d said Arthur Herpel.\u00a0 \u201cTherefore, for us it was a logical choice to make the next step with UM Studios, in order to provide our clients with different communication solutions.\u201d<\/p>\n
Arthur Herpel has been at UM for five years as Strategy & Experience Partner while Marnix Tellings has been recruited as Creative Director, responsible for the development and production of solutions.\u00a0<\/em><\/p>\n \u201cCreativity should generate results for both brand and consumer, preferably in a way in which the brand can play a valuable role in the lives of consumers.\u00a0 For me, UM Studios is the ultimate initiative in order to accomplish this,\u201d said Tellings.<\/p>\n The creative new label at UM Netherlands, where communication solutions are developed based on data, media and consumer insights, is centered on \u201cknowledge driven creativity.\u201d This mission is depicted in the new, inspired, animated short created by UM Studios, titled\u00a0Fox<\/em>\u00a0and Blowfish<\/em>. Take a look, we are sure you will enjoy it!<\/p>\n","protected":false},"excerpt":{"rendered":" UM Netherlands has officially announced the launch of UM Studios, UM\u2019s content creation division, with Arthur Herpel and Marnix Tellings leading the new division.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-628","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\n