{"id":631,"date":"2014-03-10T06:30:13","date_gmt":"2014-03-10T06:30:13","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/bingo-um-london-scores-8-million-win-2\/"},"modified":"2018-01-16T18:49:55","modified_gmt":"2018-01-16T18:49:55","slug":"bingo-um-london-scores-8-million-win-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/bingo-um-london-scores-8-million-win-2\/","title":{"rendered":"BINGO! UM London Scores \u00a38 Million Win"},"content":{"rendered":"

Online gambling marketing firm Cashcade Ltd., the owner of the Foxy Bingo and Cheeky Bingo internet bingo brands, has awarded its media planning and buying contract to UM London. The contract, worth \u00a38 million ($13.4 million), will move from independent media agency Concord, but will not affect Foxy Bingo\u2019s creative shop, The Biscuit Agency.
\nUM London has begun working with the brands and has already negotiated the renewal of Foxy Bingo\u2019s sponsorship deal with\u00a0The Jeremy Kyle Show\u00a0<\/em>daytime program on UK commercial broadcaster ITV. The renewed deal will cover more than 1,000 episodes over a 12-month period and will include all new shows, repeats and the U.S. version of the program.<\/p>\n

Ben Reilly, Account Director at UM London, said, \u201cThese are great brands to work with and we\u2019re looking forward to seeing the impact that our insight, planning expertise and buying strength will have on the business.\u201d<\/p>\n

Cashcade Ltd. was the first company to bring online bingo to a mass market, via television advertising, and was first to develop the \u2018free bingo\u2019 concept to deliver high acquisition volumes.<\/p>\n

Owned by the gambling conglomerate bwin.party digital entertainment, the company is now the largest publicly traded online gambling company in the world. In addition to the bingo brands, they own other sites such as PartyPoker, PartyCasino, PartyBets, Bwin, Gamebookers, giocodigitale.it, Noble Poker and the OnGame Poker Network.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online gambling marketing firm Cashcade Ltd., the owner of the Foxy Bingo and Cheeky Bingo internet bingo brands, has awarded its media planning and buying contract to UM London. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-631","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nBINGO! UM London Scores \u00a38 Million Win - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/bingo-um-london-scores-8-million-win-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BINGO! 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