UM\u00a0London\u00a0has announced a strategic partnership with\u00a0BuzzFeed, the leading social news and entertainment\u00a0company. The partnership will give UM London industry-leading insight into the\u00a0content marketing practices of one of the fastest-growing websites in the\u00a0world.<\/p>\n
The deal has been rolled out in the UK following a partnership between UM in\u00a0New York, which was the first global media agency to partner with BuzzFeed.<\/p>\n
\u201cBuzzFeed is one of the world\u2019s most exciting websites,\u201d said Alan King,\u00a0Managing Partner for Digital, UM. \u201cUM London has been able to draw on the
\nstrength of its network relationship and hit the ground running with arguably\u00a0the hottest content marketing player around.\u201d<\/p>\n
Will Hayward, VP of Europe, BuzzFeed, says, \u201cUM understands the value of social\u00a0sharing and is keenly aware that consumers will read and share great content\u00a0that matters to users. The partnership will further the opportunity to explore\u00a0new ideas and programs and we are excited to continue our relationship with\u00a0UM.\u201d<\/p>\n
UM London has already run a number of successful campaigns for Microsoft and\u00a0has commissioned 12 posts, as part of the #workandplay campaign. This will also\u00a0include a \u2018Work and Play\u2019 meter on the Homepage that will allow users to\u00a0customize their BuzzFeed experience with serious or irreverent content by\u00a0choosing either the \u2018work\u2019 or \u2018play\u2019 buttons.\u00a0Two of the live articles are\u00a0titled\u00a0\u201c12 Jobs You Won\u2019t Believe Actually Exist<\/a>\u201d\u00a0and\u00a0\u201c10 Ways To Make Work Feel Like Play<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" UM\u00a0London\u00a0has announced a strategic partnership with\u00a0BuzzFeed, the leading social news and entertainment\u00a0company. The partnership will give UM London industry-leading insight into the\u00a0content marketing practices of one of the fastest-growing websites in the\u00a0world.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-649","post","type-post","status-publish","format-standard","hentry","category-global-newsletter"],"acf":[],"yoast_head":"\n